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Seducing Strangers : How to Get People to Buy What You're Selling (the Little Black Book of Advertising Secrets) by Josh Weltman (2015, Trade Paperback)

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Product Information

How to get someone, somewhere, to do something. The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and "Mad Men" did it. In today's service-based, social media-focused, information economy, the job is called life, and everyone does it. Here's how you can do it. And do it better.

Product Identifiers

Publisher
Workman Publishing Company, Incorporated
ISBN-10
076118175x
ISBN-13
9780761181750
eBay Product ID (ePID)
23038699417

Product Key Features

Book Title
Seducing Strangers : How to Get People to Buy What You're Selling (the Little Black Book of Advertising Secrets)
Author
Josh Weltman
Format
Trade Paperback
Language
English
Topic
Marketing / General, Sales & Selling / General, Advertising & Promotion
Publication Year
2015
Genre
Business & Economics
Number of Pages
192 Pages

Dimensions

Item Length
8in
Item Height
0.5in
Item Width
6in
Item Weight
10.4 Oz

Additional Product Features

Lc Classification Number
Hf5823
Reviews
"Mad Men ad man Josh Weltman knows how to sell." -- Fast Company co.CREATE "Seducing Strangers is packed with surprisingly fascinating case studies from the advertising world." -- EntertainmentWeekly.com Mad Men co-producer Josh Weltman, meticulously executes many of the ads we've seen Don Draper and Peggy Olson pitch....[His] book Seducing Strangers: How to Get People to Buy What You're Selling , which includes a foreword by Jon Hamm, imparts his wisdom from two-plus decades in the industry." -- Vulture.com Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how. "People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is 'You know I play a fictional advertising executive, right?' That's usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman." --from the Foreword by Jon Hamm, "Mad Men ad man Josh Weltman knows how to sell." -- Fast Company co.CREATE "Seducing Strangers is packed with surprisingly fascinating case studies from the advertising world." -- EntertainmentWeekly.com Mad Men co-producer Josh Weltman, meticulously executes many of the ads we've seen Don Draper and Peggy Olson pitch....[His] book Seducing Strangers: How to Get People to Buy What You're Selling , which includes a foreword by Jon Hamm, imparts his wisdom from two-plus decades in the industry." -- Vulture.com
Table of Content
Foreword by Jon Hamm ix Introduction: The Job That Was Once Called Advertising 1 Part One The Secret Purpose of Advertising 5 The Job of Advertising Is to Make People Happy 7 Does Advertising Work? 9 The Truth About Liars 12 You're Brought In to Back Off 17 Do You Want to Sell or Seduce? 22 Throwing Speedballs 25 Brands Aren't Magic--They're Math 31 One Question, Four Answers 37 Dissecting a Frog Is Easy; Making One Is Hard 41 Part Two Four Secret Ways Out of the Box 45 The Four Fundamental Questions 47 What Is It? Introductory Ads 51 The Curious Case of Soviet Jeans 53 Why Do I Need It Now? Limited-Time Offers 55 What Makes It Different? Differentiating Ads 60 A Shade Different--Belle Jolie 67 Who Else Thinks It's Good? Mutual-Love-and-Respect Ads 71 It's Not About Me--It's About You 75 Going Negative in a Zero-Sum Game 81 Surviving When Outgunned and Surrounded 87 How Low Can You Go? 91 What the Hell Do We Do if Something Goes Right? 94 Part Three Secret Motives, Agendas, Traps, and Techniques 99 Choose, Align, Anticipate 101 Bottom Line or Top Line? 103 What's My Motivation? 106 Big Ideas, Killer Ideas, and Big Idea Killers 109 Advertising Is a Toolbox: Pick a Tool 113 The Sizzle Sucks. The Steak Rocks 115 No More Content for Me--I've Had Enough 117 Three Reasons to Take a Job; Pick Two 122 Great Idea! Now Sell It!. . 125 Making You Work for You. 128 Show How the Idea Will Rock Their World 130 The Upside of Downside 133 They Didn't Come to See the Props 135 You Are the Solution--Not the Problem; Act Like It 137 What Have They Got to Lose? 139 Be Willing to Walk Away a Winner 141 Final Thoughts on Presenting 143 Part Four The Secret Story of Online Seduction 145 A Medium Message 147 Building Babel One Bit at a Time 149 The Mission of Mini Media Moguls 154 Metcalfe's Law 157 Techno Trekkers: Four Stories of One Hero 159 Excuse Me, Would You Please Get Out of My Movie? 164 Going Viral Is the Internet Applauding a New Possibility 167 Captains of Empathy 169 A Trout, a Swiss Army Knife, an iPad, and YouTube 171 Acknowledgments 177 About the Author 179
Copyright Date
2015
Lccn
2015-288121
Dewey Decimal
659.1
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes

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Seducing Strangers : How to Get People to Buy What You're Selling (the Little Black Book of Advertising Secrets) by Josh Weltman (2015, Trade Paperback)

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