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Precios de energía: cómo la gestión de precios transforma el resultado final por Hermann...-
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N.º de artículo de eBay:124771858263
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Características del artículo
- Estado
- Genre
- Business & Economics
- ISBN
- 9780684834436
- Book Title
- Power Pricing
- Item Length
- 9.2 in
- Publisher
- Free Press
- Publication Year
- 1997
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1.3 in
- Topic
- Marketing / General, Consumer Behavior, Management
- Item Width
- 6.1 in
- Item Weight
- 20.1 Oz
- Number of Pages
- 384 Pages
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Product Information
In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy. Now, in this long-awaited book, the world's two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of "power pricing" will improve the bottom line by an order of magnitude. They destroy popular but not necessarily financially savvy ideas on pricing, such as relying on a standard markup on cost rule. They expose as passive the "strategy" of letting the market or a competitor "set the price." But the key is in what they provide: the tools by which the pedestrian pricer can become a "power pricer" who achieves quantum leaps in financial performance by aggressively implementing sophisticated pricing strategies.Dolan and Simon combine their international expertise and know-how to reveal the latest breakthroughs in pricing tactics. Drawing on their firsthand experience with firms throughout the world, they make available for the first time the logic behind the actual practices of "power pricers" engaged in fierce global competition. Market segmentation, promotional pricing, competitive strategic pricing, international pricing, nonlinear pricing, interrelated product line pricing, and time-customized pricing are just a few of the crucial concepts which the authors explore and explain when and how to implement. The authors' approach to creating "power pricers" is twofold. They specify the practices of the strategic pricers among the world's most successful firms and then lay out a four-dimensional system to attain this level of pricing sophistication and resulting profit improvement. Dolan and Simon draw their portrait of the power pricer in four critical dimensions: viewpoint on pricing, fact file support pricing, tools and scope of analysis, and determination and implementation.The authors argue that firms must view pricing as a key and highly manageable element in the profit equation, worthy of attention equal to that accorded to sales volume and costs. Companies must have data at their finger tips which are more accurate, timely, relevant, and dissaggregated than their competitors'. Using these data to create a systematic analysis of customers and competitors, companies will be able to create and assess pricing scenarios to achieve long-term profitability.This targeted, quadrupled approach to transforming the bottom line by managing price leaves no strategy or option unturned.Power Pricingis a highly detailed yet practically focused book which will become required reading for business leaders; general managers; marketing, product, and brand managers; accountants, financial managers, and marketing students, world-wide.
Product Identifiers
Publisher
Free Press
ISBN-10
068483443x
ISBN-13
9780684834436
eBay Product ID (ePID)
13038718550
Product Key Features
Book Title
Power Pricing
Format
Hardcover
Language
English
Topic
Marketing / General, Consumer Behavior, Management
Publication Year
1997
Illustrator
Yes
Genre
Business & Economics
Number of Pages
384 Pages
Dimensions
Item Length
9.2 in
Item Height
1.3 in
Item Width
6.1 in
Item Weight
20.1 Oz
Additional Product Features
Intended Audience
Trade
Lc Classification Number
Hf5416.5.D65 1996
Reviews
Hemj&ö Klein Member of the Executive Board, Chief Executive Passenger Division, Lufthansa German Airlines This book shows that sophisticated pricing offers opportunities for extreme profit improvements., Jrgen Hubbert Member of the Board of Management, Passenger Car Division, Mercedes-Benz AG This book shows that value is at the core or pricing., Hemj Klein Member of the Executive Board, Chief Executive Passenger Division, Lufthansa German Airlines This book shows that sophisticated pricing offers opportunities for extreme profit improvements., Hemjö Klein Member of the Executive Board, Chief Executive Passenger Division, Lufthansa German Airlines This book shows that sophisticated pricing offers opportunities for extreme profit improvements., Gary T. Dicamillo Chairman and CEO, Polaroid Corporation Pricing is one of the most talked about but least understood of all the key marketing levers. Power Pricing creatively and thoroughly analyzes the pricing variable and helps both the top and bottom lines. This is a valuable learning tool that I have made required reading for our senior operating managers at Polaroid., Helge H. WehmeierPresident and CEO, Bayer CorporationPriceless insights for the challenges of today and tomorrow., Jürgen Hubbert Member of the Board of Management, Passenger Car Division, Mercedes-Benz AG This book shows that value is at the core or pricing., Gary T. DicamilloChairman and CEO, Polaroid CorporationPricing is one of the most talked about but least understood of all the key marketing levers.Power Pricingcreatively and thoroughly analyzes the pricing variable and helps both the top and bottom lines. This is a valuable learning tool that I have made required reading for our senior operating managers at Polaroid., Gary T. DicamilloChairman and CEO, Polaroid CorporationPricing is one of the most talked about but least understood of all the key marketing levers. Power Pricing creatively and thoroughly analyzes the pricing variable and helps both the top and bottom lines. This is a valuable learning tool that I have made required reading for our senior operating managers at Polaroid., Jürgen HubbertMember of the Board of Management, Passenger Car Division, Mercedes-Benz AGThis book shows that value is at the core or pricing., Helge H. Wehmeier President and CEO, Bayer Corporation Priceless insights for the challenges of today and tomorrow., J&ürgen Hubbert Member of the Board of Management, Passenger Car Division, Mercedes-Benz AG This book shows that value is at the core or pricing., Hemjö KleinMember of the Executive Board, Chief Executive Passenger Division, Lufthansa German AirlinesThis book shows that sophisticated pricing offers opportunities for extreme profit improvements.
Table of Content
Contents Preface PART I. FOUNDATIONS 1. Introduction 2. Price, Costs, and Profit: Economic Underpinnings of Pricing 3. Price Response Estimation 4. Pricing and Competitive Strategy PART II. BREAKTHROUGH PRICING CONCEPTS 5. Price Customization 6. International Pricing 7. Nonlinear Pricing 8. Product-Line Pricing 9. Price Bundling 10. Time Customization of Prices: The Short Term 11. Time Customization of Prices: The Long Term PART III. IMPLEMENTATION IN THE ORGANIZATION 12. Organizing for Power Pricing 13. Becoming a Power Pricer: Check Your Pricing IQ Notes Index About the Authors
Copyright Date
1997
Lccn
96-028203
Dewey Decimal
658.8/16
Dewey Edition
20
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El vendedor asume toda la responsabilidad de este anuncio.
N.º de artículo de eBay:124771858263
Última actualización el 04 ago 2021 16:03:43 H.EspVer todas las actualizacionesVer todas las actualizaciones
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