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Business Research Methods by William G. Zikmund (1994, Hardcover)

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Product Information

This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Product Identifiers

Publisher
Dryden Press
ISBN-10
0030975859
ISBN-13
9780030975851
eBay Product ID (ePID)
2529614

Product Key Features

Author
William G. Zikmund
Publication Name
Business Research Methods
Format
Hardcover
Language
English
Publication Year
1994
Type
Textbook
Number of Pages
776 Pages

Dimensions

Item Length
9.4in
Item Width
7.9in
Item Weight
48.1 Oz

Additional Product Features

Edition Number
4
Target Audience
College Audience
Topic
General, Management
Lccn
93-002283
Dewey Decimal
658.0072
Dewey Edition
23
Genre
Business & Economics