This is a fun, collectable toy from the popular Yo-Kai Watch anime series. When used with Yo-Kai medals, the watch plays sounds, songs and voices, allowing fans to summon their favourite characters from the series and hear them repeat their name and sing the song of their tribe. This Yo-kai Watch and Medals toy is made by Hasbro. The watch is powered by three button cell batteries and is suitable for children ages four and up.