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coffee directly from farmers in coffee-producing regions, such as Colombia, has a whole host of benefits. Generally speaking, cutting out the middleman in any industry will help keep costs down, but with coffee, it also ensures a superior product and the fair treatment of workers. That is why when Colombian Coffee.US was born, we asked ourselves “Why can’t small farmers sell their coffee directly to customers without having to hand their hard earned beans over to roaster and packers who ultimately end up benefiting more than they do? Below, we delve into all the benefits of buying coffee directly from farmers, otherwise known as direct trade or farm-direct sourcing.