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What Customers Really Want: Bridging the Gap Between What Your Organization Offers and What Your Customers Crave by Scott McKain (Hardcover, 2001)
World of Books Ltd (10397614)
98,6% de votos positivos
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Author:McKain, Scott. We may have grown, but our mission has never changed. In short, we care about people and the planet! The feel-good place to buy books. Number of Pages:224. Rest of World Proud to be B-Corp.
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Product Information
Scott McKain's experience as vice chairman of a rapidly growing $100 million organization, and his client relationships with the world's leading organizations, have convinced him that there is a stunning difference between what customers want and what most organizations offer. This widening gulf creates dissatisfaction, distrust, and-worst of all for any business-disloyalty. What customers really want today is a superior client experience. Sure, they want good service, a good product, and a good price. But what creates client loyalty is the connection created by organizations through the use of these elements along with personalization, differentiation, and emotion.Product Identifiers
PublisherThomas Nelson Publishers
ISBN-139780785211983
eBay Product ID (ePID)90062916
Product Key Features
Publication NameWhat Customers Really Want: Bridging the Gap Between What Your Organization Offers and What Your Customers Crave
SubjectMarketing
Publication Year2001
TypeTextbook
FormatHardcover
LanguageEnglish
AuthorScott Mckain
Number of Pages224 Pages
Dimensions
Item Height240 mm
Item Weight409 g
Item Width161 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorScott Mckain
