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Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches by Arthur A. Berger (2019, Trade Paperback)
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Publication Date : Feb 1 2019.
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Product Identifiers
PublisherSAGE Publications, Incorporated
ISBN-101544332688
ISBN-139781544332680
eBay Product ID (ePID)8038525414
Product Key Features
Number of Pages488 Pages
LanguageEnglish
Publication NameMedia and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches
SubjectCommunication Studies, Media Studies
Publication Year2019
TypeTextbook
Subject AreaSocial Science, Language Arts & Disciplines
AuthorArthur A. Berger
FormatTrade Paperback
Dimensions
Item Height3.5 in
Item Weight23 Oz
Item Length0.4 in
Item Width2.4 in
Additional Product Features
Edition Number5
Intended AudienceCollege Audience
LCCN2018-040418
IllustratedYes
SynopsisThis step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature light-hearted style to make discussion of qualitative and quantitative methods easy to comprehend., This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research., This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.
LC Classification NumberP91.3.B385 2020
