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Fundamentals Ser.: Fundamentals of Graphic Design by Paul Harris and Gavin Ambrose (2008, Trade Paperback)
World of Books USA (1172698)
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Author:Gavin Ambrose & Paul Harris. Book Binding:Paperback. Number of Pages:192. We all like the idea of saving a bit of cash, so when we found out how many good quality used products are out there - we just had to let you know!
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Product Identifiers
PublisherBloomsbury Publishing
ISBN-102940373825
ISBN-139782940373826
eBay Product ID (ePID)65712964
Product Key Features
Number of Pages192 Pages
LanguageEnglish
Publication NameFundamentals of Graphic Design
Publication Year2008
SubjectGraphic Arts / General
TypeTextbook
Subject AreaDesign
AuthorPaul Harris, Gavin Ambrose
SeriesFundamentals Ser.
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight26.1 Oz
Item Length9.1 in
Item Width8 in
Additional Product Features
Intended AudienceCollege Audience
Dewey Edition22
TitleLeadingThe
IllustratedYes
Dewey Decimal741.6
Table Of ContentHow to get the most out of this book. Introduction. Graphic design as a discipline: What is graphic design?; What is a graphic designer?; Group structures and working methods; Graphic design today. Influences and creative elements: Graphic design: art or craft?; Industrialisation; Technology; Typography; Consumerism; Identity and branding; Social responsibility; Modernism and postmodernism; Nostalgia and rhetoric; Semiotics; Vernacular. The graphic design process: The brief; Articulating design; Sources of inspiration; Design as problem solving; Creative thinking; Wit and humour; Layers of meaning; Development and experimentation; Art direction; Prototyping; Commissioning art. Delivering the message: Print; Direct mail; Information design; Packaging; Screen design; Environmental design. Procuring work: Self-promotion; Portfolios. The production process: Basic tools; Specialist colour; File formats; Print-finishing. Appendix. Glossary. Index. Acknowledgements.
SynopsisThe Fundamentals of Graphic Design explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design., The book covers key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. The Fundamentals of Graphic Design places graphic design in its socio-historical context, discussing its influences and development. It includes contributions of work from contemporary designers, including Pentagram, Why Not Associates and Studio Myerscough. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.
LC Classification NumberNC997
