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Product Identifiers

PublisherTaschen

ISBN-103836588617

ISBN-139783836588614

eBay Product ID (ePID)5050404409

Product Key Features

Book TitleAll-American ADS of the 80s

Number of Pages640 Pages

LanguageMultiple Languages

TopicHistory & Criticism, Graphic Arts / Advertising, Graphic Arts / General

Publication Year2022

IllustratorYes

GenreDesign

AuthorSteven Heller

FormatHardcover

Dimensions

Item Height1.8 in

Item Weight75.9 Oz

Item Length10 in

Item Width7.7 in

Additional Product Features

Intended AudienceTrade

LCCN2025-424197

ReviewsWhile a great visual record of print advertising of the time, it's also a social history of the products being sold to Reagan's America.

Dewey Edition23

Dewey Decimal741.67097309048

Edition DescriptionMultilanguage edition

SynopsisThe emergence of the digital world signaled a looming change in the advertising industry. Still cash, cocaine, and Calvins were the staples of flagrant consumerism. With cell phones just around the corner and the death of print in the air, advertisers were still devoting substantial dollars to one of the most outrageous, flamboyant, and prosperous decades of the 20th century., With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The "greed is good" mantra on Wall Street spawned the power-dressing, exercise-obsessed "Me Generation" of Yuppies. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik's cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all. Whether your heart warms nostalgically at the memory of E.T. and marathon Trivial Pursuit sessions; if you think Ghostbusters and break dancing are totally awesome, this book's for you. To all those who still hear the echoes of "I want my MTV": All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it!, With the cold war ebbing, crime and inflation at record levels, and movie star-turned-President Ronald Reagan launching a Star Wars of his own, the 1980s did not seem likely to become one of the most outrageous, flamboyant, and prosperous decades of the 20th century. The "greed is good" mantra on Wall Street spawned the power-dressing, exercise-obsessed "Me Generation" of Yuppies. The art world enjoyed the influx of capital; computers and video games ruled in the office and at home; and the Rubik's cube craze swept the nation. Leg warmers were big, shoulder pads were bigger and hair was biggest of all. Whether your heart warms nostalgically at the memory of E.T . and marathon Trivial Pursuit sessions; if you think Ghostbusters and break dancing are totally awesome, this book's for you. To all those who still hear the echoes of "I want my MTV" All-American Ads of the 80s will leave you ready to reach out and touch someone. So just do it!

LC Classification NumberNC998.5.A1