Imagen 1 de 1
Foto genérica
Imagen 1 de 1
Foto genérica
Library Marketing That Works! by Suzanne Walters (2004, Hardcover)
ThriftBooks (4047842)
99,1% de votos positivos
Precio:
USD13,30
Aproximadamente11,45 EUR
+ USD19,22 de envío
Devoluciones:
Estado:
Library Marketing That Works! by Walters, Suzanne Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less
- ¡Cómpralo ya!Library Marketing That Works! by Walters, Suzanne
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Acerca de este artículo
Product Identifiers
PublisherNeal-Schuman Publishers, Incorporated
ISBN-101555704735
ISBN-139781555704735
eBay Product ID (ePID)2615935
Product Key Features
Number of Pages200 Pages
LanguageEnglish
Publication NameLibrary Marketing That Works!
Publication Year2004
SubjectLibrary & Information Science / Administration & Management, Library & Information Science / General
TypeTextbook
AuthorSuzanne Walters
Subject AreaLanguage Arts & Disciplines
FormatHardcover
Dimensions
Item Height0.7 in
Item Weight29.1 Oz
Item Length11 in
Item Width8.4 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2002-035988
Dewey Edition21
IllustratedYes
Dewey Decimal021.7
SynopsisLibrary marketing has forged into new territory as commercial marketing and public relations methods have reached the nonprofit and educational sectors. New technologies offer multiple new avenues for promoting library products and services. In Part I of this guide, Walters, author of the classic 1992 Marketing: A How-To-Do-It Manual for Librarians, provides step-by-step guidance for each and every phase of a comprehensive marketing program: determining the mission, conducting a SWOT analysis, doing market research, holding focus groups, planning campaigns, developing strategic marketing plans, and evaluating marketing efforts. Part II explores new techniques librarians can use including relationship marketing, marketing using listservs and Web sites, developing and using a wide variety of contact databases, and building relationships with stakeholders and donors. Clearly detailed with loads of helpful tips, this manual also covers demographic studies, outreach programs, Internet advertising, niche marketing, branding, effective competition strategy, and more. Along the way, real success stories from all types and sizes of libraries highlight proven secrets and approaches for marketing campaigns. The how-to guidance, success stories, and an accompanying CD-ROM with all the forms and other tools included in the book makes this a complete marketing action plan for libraries.
LC Classification NumberZ716.3.W24 2004
