Imagen 1 de 1
Foto genérica
Imagen 1 de 1
Foto genérica
Strategic Stakeholder Engagement by Chris Anastasi (2018, Hardcover)
grandeagleretail (946486)
98,3% de votos positivos
Precio:
USD205,30
Aproximadamente177,18 EUR
+ USD18,20 de envío
Devoluciones:
30 días para devoluciones. El comprador paga el envío de la devolución..
Estado:
Author Chris Anastasi. Format Hardcover.
- ¡Cómpralo ya!Strategic Stakeholder Engagement: A Voice Behind the Curtain by Chris Anastasi (
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Acerca de este artículo
Product Identifiers
PublisherTaylor & Francis Group
ISBN-10113810664X
ISBN-139781138106642
eBay Product ID (ePID)22038755791
Product Key Features
Number of Pages236 Pages
LanguageEnglish
Publication NameStrategic Stakeholder Engagement
SubjectBusiness Communication / General, Public Relations, Industries / Media & Communications
Publication Year2018
TypeTextbook
AuthorChris Anastasi
Subject AreaBusiness & Economics
FormatHardcover
Dimensions
Item Height0.7 in
Item Weight17.4 Oz
Item Length9.5 in
Item Width6.3 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2017-040561
Reviews'Society today has given voice to many diverse views. People and institutions expect to have a voice in issues that affect their government, their society and their lives. Successful institutions, both public and private, need to find ways to speak to these diverse and (sometimes) competing views such that all stakeholders feel their positions and opinions have been fairly and fully considered. This book gives excellent guidance based on examples of successful stakeholder engagement programs and the experience of leaders who have been successful in effective stakeholder engagement.' Bill Coley CBE, former President of Duke Power and CEO of British Energy 'Many CEOs and FDs struggle to appreciate the real value of stakeholder engagement. They find it hard to envision what effective stakeholders can achieve for the bottom line in opportunities realised or pitfalls avoided. They should read this book to understand how crucial a focused campaign can be to commercial success. The case studies are illuminating on what works and what not to do. They depend on building trust and relationships based on strong ethical standards. There are lessons here for the private sector in delivering value for money and the public sector in wrongly assuming a government relations function is not needed. It is. Most importantly, there's an understanding of the hands on role of a Company's leaders in the stakeholder dialogue and building credibility. This is a team effort. The other key audience for this book is Government Affairs professionals. Those running , or setting up, these departments will find the step by step guide to a targeted programme invaluable. Chris Anastasi describes to audiences to target, the many tiers of influencers that shape policy, the importance of galvanising wider support, and above all a focused approach to securing opportunities and managing risks. The case studies show how tangible value can be measured and delivered, Government relations professionals can use this unique book as a benchmarking resource or a template for success. It plugs a gap in the field of stakeholder relations.' Robert Armour OBE, Deputy-Chair Nugeneration 'Never before has it been so vital for business to ensure that its side of the story is properly told and understood. Chris Anastasi has written an invaluable practical guide to strategic stakeholder engagement.' Sir Adrian Montague CBE, Chairman Aviva
Dewey Edition23
IllustratedYes
Dewey Decimal658.45
Table Of Content1. Setting the scene for strategic stakeholder engagement 2. Decision-makers 3. Key influencers 4. Stakeholder engagement processes 5. Organising for stakeholder engagement 6. Delivering the engagement strategy and programme 7. Reflection
SynopsisIs it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage with decision-makers in government and other key influencers? Are you looking to pursue or advance your career in Public Relations? Ambitious practitioners working within Public Relations and Corporate Social Responsibility, inside or outside government respectively, and in private or non-profit organisations, will find this an invaluable guide.Revealing insights into the inner workings of government and drawing on real-life case studies, this book offers practical, clear, creative ideas and innovative strategies designed to empower Public Relations professionals to engage with key stakeholders effectively and to influence government policy and regulation. At a time of considerable uncertainty and ever-evolving government policy and regulation, this book shows how it is possible for businesses and organisations to have a voice and make an impact. Chris Anastasi, a recognised authority in Public Relations,has helped national and global organisations influence government and effect major change. He now offers Public Relations practitioners an unmissable chance to become even more effective influencers through his book. Strategic Stakeholder Engagement is essential high-quality reading for anyone involved in public relations, government affairs, lobbying and social responsibility activities in countries around the world., Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage with decision-makers in government and other key influencers? Are you looking to pursue or advance your career in Public Relations? Ambitious practitioners working within Public Relations and Corporate Social Responsibility, inside or outside government respectively, and in private or non-profit organisations, will find this an invaluable guide.Revealing insights into the inner workings of government and drawing on real-life case studies, this book offers practical, clear, creative ideas and innovative strategies designed to empower Public Relations professionals to engage with key stakeholders effectively and to influence government policy and regulation. At a time of considerable uncertainty and ever-evolving government policy and regulation, this book shows how it is possible for businesses and organisations to have a voice and make an impact. Chris Anastasi, a recognised authority in Public Relations, has helped national and global organisations influence government and effect major change. He now offers Public Relations practitioners an unmissable chance to become even more effective influencers through his book. Strategic Stakeholder Engagement is essential high-quality reading for anyone involved in public relations, government affairs, lobbying and social responsibility activities in countries around the world., This book enables organisations of all kinds to engage with decision-makers effectively, providing a good understanding of the key stakeholders involved, the formal and informal process of engagement.
LC Classification NumberHF5718
