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Remember Those Great Volkswagen Ads? by David Abbott, John O'Driscoll and Alfredo Marcantonio (2014, Hardcover)
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Notes: 1st printing. Still in the publisher's shrinkwrap. A FINE Hardcover and dustjacket. 363 pages. Condition: New. Qty Available: 4.
- ¡Cómpralo ya!NEW Sealed Hardcover DJ Remember Those Great Volkswagen Ads? by Marcantonio
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Product Identifiers
PublisherMerrell Publishers The Limited
ISBN-101858946344
ISBN-139781858946344
eBay Product ID (ePID)202431196
Product Key Features
Book TitleRemember Those Great Volkswagen ADS?
Number of Pages364 Pages
LanguageEnglish
Publication Year2014
TopicGraphic Arts / Advertising, Automotive / General, Advertising & Promotion, Automotive / Pictorial, Automotive / Antique & Classic
IllustratorYes
GenreDesign, Transportation, Business & Economics
AuthorDavid Abbott, John O'driscoll, Alfredo Marcantonio
FormatHardcover
Dimensions
Item Weight65.6 Oz
Item Length11 in
Item Width8.2 in
Additional Product Features
Intended AudienceTrade
Dewey Edition21
Dewey Decimal659.196292222
SynopsisThe revolutionary Volkswagen advertising campaign of the 1960s and 70s is universally acknowledged to be the greatest and most influential ever created and was acclaimed as "the campaign of the century" in the Millennium editions of Time Magazine and the US ad industry bible Advertising Age . Remember those great Volkswagen ads? is the only comprehensive review of this definitive ad campaign. It features a brief history of the iconic Volkswagen Beetle, followed by an account of the birth of the campaign at US ad agency Doyle Dane Bernbach (DDB). This much enlarged and updated edition is illustrated with over 450 reproductions of press advertisements and TV commercial storyboards primarily featuring the VW Beetle, but also the Van, Bus and Camper, the Karmann Ghia and finally the VW Fastback and Squareback vehicles. Also included is a new section devoted to the billboards created by DDB in Los Angeles, as well as some of the ads created by their offices in Europe.
LC Classification NumberHF6161.A9
