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Marketing Models by Philip. Kotler, Gary L. Lilien and K. Sridhar Moorthy (1992, Hardcover)
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- ¡Cómpralo ya!MARKETING MODELS By Gary L. Lilien & Philip Kotler - Hardcover
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Product Identifiers
PublisherPrentice Hall PTR
ISBN-100135446449
ISBN-139780135446447
eBay Product ID (ePID)2004008
Product Key Features
Book TitleMarketing Models
Number of Pages800 Pages
LanguageEnglish
TopicMarketing / General
Publication Year1992
GenreBusiness & Economics
AuthorPhilip. Kotler, Gary L. Lilien, K. Sridhar Moorthy
FormatHardcover
Dimensions
Item Weight49.4 Oz
Item Length9.4 in
Item Width7.1 in
Additional Product Features
Dewey Edition23
Dewey Decimal658.8
SynopsisThis work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology., The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena.
