International Business Strategy : Rethinking the Foundations of Global Corporate Success by I. H. Ian Lee and Alain Verbeke (2021, Trade Paperback)

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Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice.

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Product Identifiers

PublisherCambridge University Press
ISBN-101108738370
ISBN-139781108738378
eBay Product ID (ePID)18049037332

Product Key Features

Number of Pages675 Pages
LanguageEnglish
Publication NameInternational Business Strategy : Rethinking the Foundations of Global Corporate Success
Publication Year2021
SubjectEconomics / General, International / General
FeaturesNew Edition
TypeTextbook
AuthorI. H. Ian Lee, Alain Verbeke
Subject AreaBusiness & Economics
FormatTrade Paperback

Dimensions

Item Height0.9 in
Item Length9.6 in
Item Width6.7 in

Additional Product Features

Edition Number3
Intended AudienceScholarly & Professional

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