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Product Identifiers

PublisherOrion Publishing Group, The Limited

ISBN-101786273853

ISBN-139781786273857

eBay Product ID (ePID)16038391937

Product Key Features

Book TitleTrend Forecaster's Handbook : Second Edition

Number of Pages240 Pages

LanguageEnglish

TopicMarketing / General, Consumer Behavior, Future Studies, General

Publication Year2019

IllustratorYes

GenreSocial Science, Business & Economics

AuthorMartin Raymond

FormatTrade Paperback

Dimensions

Item Height1 in

Item Weight44.1 Oz

Item Length11.3 in

Item Width8.9 in

Additional Product Features

Intended AudienceTrade

Reviews" The Trend Forecaster's Handbook is a highly readable and beautifully designed book that provides a practical framework for understanding and reacting to cultural trends. This review is a sneak preview of the second edition. The original edition, which was published in 2010, is considered the definitive source for learning about trends, strategy, and innovation thinking. Martin Raymond is a journalist." - QRCA VIEWS -- -, "Sharp, in-depth and highly visual, The Trend Forecaster's Handbook , by Martin Raymond, is a practical 'how to' book that provides readers with skills to understand and track trends." Trendland -- -, " The Trend Forecaster's Handbook is a highly readable and beautifully designed book that provides a practical framework for understanding and reacting to cultural trends. This review is a sneak preview of the second edition. The original edition, which was published in 2010, is considered the definitive source for learning about trends, strategy, and innovation thinking. Martin Raymond is a journalist." - QRCA VIEWS, "Sharp, in-depth and highly visual, The Trend Forecaster's Handbook , by Martin Raymond, is a practical 'how to' book that provides readers with skills to understand and track trends." Trendland

TitleLeadingThe

Dewey Edition23

Dewey Decimal658.575

SynopsisThe Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored. Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a design that sells and one that languishes on the shelf. Reviews: "Highly visual and a genuinely eye-opening insight into the way designers can spot and dictate visual and cultural trends, keeping their work constantly at the cutting edge." - Computers Arts Project "The book is clear and concise, offers a journey through the unexpected, and engages the reader with clear guidelines. It offers insider knowledge and soundbites from those working in the industry." - Just4Textiles " The Trend Forecaster's Handbook is a well published and intelligently written book for starting 'forecasters' looking for theoretical background and interesting experiences." - The Pop-Up City, Sharp, in-depth, and highly visual, this is the fully revised textbook and teaching aid for students, tutors, and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking, and strategic foresight. Designed and written as a practical 'how to' guide for design, marketing, brand, and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building, and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels, and backcasting are being used by next generation forecasters to expand the ways they map, assess, and define the needs and behaviors of tomorrow's consumers.

LC Classification NumberHF5415.153.R3 2020