SynopsisRetains the solid research based approach of earlier edition, while addressing the challenges facing managers in the 21st Century., This edition continues its strong research orientation and solid theoretical underpinnings. The general theme is dynamic engagement--a broad term that captures the essence of change confronting future managers, and current thinking on what they'll need to succeed. The material presented revolves around the following themes: ethics, globalization, entrepreneurship and small businesses, cultural diversity, and quality. Topics place an even greater emphasis on practical applications and examples drawn from real-world organizations (i.e., Snapple, The Limited, MTV, etc.).
LC Classification NumberHD31.S6963 1995