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Product Identifiers

PublisherHoughton Mifflin Harcourt Publishing Company

ISBN-100547435509

ISBN-139780547435503

eBay Product ID (ePID)113426981

Product Key Features

Book TitleTen-Gallon War : the Nfl's Cowboys, the Afl's Texans, and the Feud for Dallas's Pro Football Future

Number of Pages320 Pages

LanguageEnglish

Publication Year2012

TopicFootball

IllustratorYes

GenreSports & Recreation

AuthorJohn Eisenberg

FormatHardcover

Dimensions

Item Height1.1 in

Item Weight18.7 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

LCCN2012-016241

Dewey Edition23

Dewey Decimal796.332/6409764

Table Of ContentPrologueix PART I 1. "Would you be interested in starting up a new league?"3 2. "Those Texas Millionaires"20 3. "You're going to break us all"34 4. "Son, that league isn't going to make it"50 5. "Is Big D big enough . . . for two teams?"61 PART II 6. "I trained on biscuits and gravy"73 7. "Someone is going to get hurt here"88 8. "This is not a harassment situation"100 9. "It's going to take time for this thing to grow"115 10. "They thought the Texans were a lot more fun"125 11. "We've scared off every fan we have"139 PART III 12. "They should play each other"157 13. "Did you wear mouse ears or a helmet?"172 14. "They shouldn't be able to do this to us"185 PART IV 15. "Let's beat their asses"201 16. "We are staying"215 17. "We will kick to the clock"227 PART V 18. "It's nice to be wanted"243 19. "There's something I want to visit with you about"255 20. "Did Vince really say that?"271 Epilogue287 Author's Note on Sources296 Index300

SynopsisIn the 1960s, on the heels of the "Greatest Game Ever Played," professional football began to flourish across the country--except in Texas, where college football was still the only game in town. But in an unlikely series of events, two young oil tycoons started their own professional football franchises in Dallas the very same year: the NFL's Dallas Cowboys, and, as part of a new upstart league designed to thwart the NFL's hold on the game, the Dallas Texans ofthe AFL. Almost overnight, a bitter feud was born. The team owners, Lamar Hunt and Clint Murchison, became Mad Men of the gridiron, locked in a battle for the hearts and minds of the Texas pigskin faithful. Their teams took each other to court, fought over players, undermined each other's promotions, and rooted like hell for the other guys to fail. A true visionary, Hunt of the Texans focused on the fans, putting together a team of local legends and hiring attractive women to drive around town in red convertibles selling tickets. Meanwhile, Murchison and his Cowboys focused on the game, hiring a young star, Tom Landry, in what would be his first-ever year as a head coach, and concentrating on holding their own against the more established teams in the NFL. Ultimately, both teams won the battle, but only one got to stay in Dallas and go on to become one of sports' most quintessential franchises--"America's Team." In this highly entertaining narrative, rich in colorful characters and unforgettable stunts, Eisenberg recounts the story of the birth of pro football in Dallas--back when the game began to be part of this country's DNA., The rollicking story of the birth of professional football in Texas in the early 1960s, as two oil tycoons raced to build warring professional football franchises--the Cowboys and the Texans--and win the hearts of fans in a town where football reigned supreme., In the 1960s, on the heels of the "Greatest Game Ever Played," professional football began to flourish across the country--except in Texas, where college football was still the only game in town. But in an unlikely series of events, two young oil tycoons started their own professional football franchises in Dallas the very same year: the NFL's Dallas Cowboys, and, as part of a new upstart league designed to thwart the NFL's hold on the game, the Dallas Texans of the AFL. Almost overnight, a bitter feud was born. The team owners, Lamar Hunt and Clint Murchison, became Mad Men of the gridiron, locked in a battle for the hearts and minds of the Texas pigskin faithful. Their teams took each other to court, fought over players, undermined each other's promotions, and rooted like hell for the other guys to fail. A true visionary, Hunt of the Texans focused on the fans, putting together a team of local legends and hiring attractive women to drive around town in red convertibles selling tickets. Meanwhile, Murchison and his Cowboys focused on the game, hiring a young star, Tom Landry, in what would be his first-ever year as a head coach, and concentrating on holding their own against the more established teams in the NFL. Ultimately, both teams won the battle, but only one got to stay in Dallas and go on to become one of sports' most quintessential franchises--"America's Team." In this highly entertaining narrative, rich in colorful characters and unforgettable stunts, Eisenberg recounts the story of the birth of pro football in Dallas--back when the game began to be part of this country's DNA.

LC Classification NumberGV956.D3E58 20012