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Product Identifiers
PublisherBasic Books
ISBN-100465036317
ISBN-139780465036318
eBay Product ID (ePID)1124877
Product Key Features
Book TitleUncommon Grounds : the History of Coffee and How It Transformed Our World
Number of Pages544 Pages
LanguageEnglish
TopicInvestments & Securities / Commodities / General, Beverages / Coffee & Tea, General
Publication Year1999
IllustratorYes
GenreCooking, Business & Economics, History
AuthorMark Pendergrast
FormatHardcover
Dimensions
Item Height1.8 in
Item Weight34 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceTrade
LCCN2002-319013
Dewey Edition21
Dewey Decimal338.1/7373
SynopsisThe first comprehensive business and social history of coffee, written by the author of a successful history of Coca-Cola. There are plenty of books for the coffee connoisseur, full of advice about where to find the best beans and how to brew the perfect cup, but none of them comes close to this remarkable story., Uncommon Grounds tells the story of coffee from its discovery on a hill in Abyssinia to its role in intrigue in the American colonies to its rise as a national consumer product in the twentieth century and its rediscovery with the advent of Starbucks at the end of the century . A panoramic epic, Uncommon Grounds uses coffee production, trade, and consumption as a window through which to view broad historical themes: the clash and blending of cultures, the rise of marketing and the "national brand," assembly line mass production, and urbanization. Coffeehouses have provided places to plan revolutions, write poetry, do business, and meet friends. The coffee industry has dominated and molded the economy, politics, and social structure of entire countries.Mark Pendergrast introduces the reader to an eccentric cast of characters, all of them with a passion for the golden bean. Uncommon Grounds is nothing less than a coffee-flavored history of the world.