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Influence : The Psychology of Persuasion by Robert B. Cialdini (2006, Trade Paperback)

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Product Identifiers

PublisherHarperCollins

ISBN-10006124189X

ISBN-139780061241895

eBay Product ID (ePID)11038202344

Product Key Features

Book TitleInfluence : the Psychology of Persuasion

Number of Pages336 Pages

LanguageEnglish

Publication Year2006

TopicMarketing / General, Consumer Behavior, General, Personal Growth / Success

IllustratorYes

GenreSelf-Help, Business & Economics, Psychology

AuthorRobert B. Cialdini

Book SeriesCollins Business Essentials Ser.

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight9.8 Oz

Item Length8 in

Item Width5.3 in

Additional Product Features

Intended AudienceTrade

ReviewsFor marketers, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)

Dewey Edition21

Dewey Decimal153.8/52

SynopsisThe widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior--Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others., Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success., The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us. Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them. Authority: We are more likely to say "yes" to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability. Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior-- Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.

LC Classification NumberBF774.C73 2007