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Enchantment : The Art of Changing Hearts, Minds, and Actions by Guy. Kawasaki (2011, Hardcover)
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Enchantment: The Art of Changing Hearts, Minds, and Actions by Kawasaki, Guy May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less
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Product Identifiers
PublisherPenguin Publishing Group
ISBN-101591843790
ISBN-139781591843795
eBay Product ID (ePID)102832500
Product Key Features
Book TitleEnchantment : the Art of Changing Hearts, Minds, and Actions
Number of Pages240 Pages
LanguageEnglish
Publication Year2011
TopicMarketing / General, Business Communication / Meetings & Presentations, Organizational Behavior, Personal Success, Business Etiquette, General, Management
GenrePsychology, Business & Economics
AuthorGuy. Kawasaki
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight12.2 Oz
Item Length8.6 in
Item Width5.8 in
Additional Product Features
Intended AudienceTrade
LCCN2010-046009
Reviews"Guy's book captures the importance - and the art - of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential."- Sir Richard Branson , Founder of the Virgin Group "Kawasaki provides insights so valuable we all wish we'd had them first."- Robert B. Cialdini , author of Influence: Science and Practice "The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People ."- Michael Gartenberg , research director, Gartner "Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this."- Jane Applegate , small-business management expert and author of 201 Great Ideas for Your Small Business "Guy teaches you how to pull gems from people's hearts and minds and how to become an effective practitioner of life's crucial domains. Clearly, I taught him well."- Dr. Phil Zimbardo , professor emeritus of psychology, Stanford University "You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands."- Robert Scoble , Rackspace videoblogger, "The entrepreneur's entrepreneur is back with his ninth book, this time tackling the tricky art of influence and persuasion. Kawasaki ( Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition , 2011, etc.) transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here, whether he's talking about wardrobe choice or tips for effective swearing. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author's suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world. Kawasaki makes good use of subheads and bullet points, rendering information in a searchable format. He ends each chapter with an anecdote that illuminates the effectiveness of his techniques-while it's not original, it's effective. The author's trademark light and airy style is on display, but it's his humor and empathy that makes the heavy use of BusinessSpeak and buzzwords more easily palatable. Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs." -Kirkus Reviews, March 1, 2011 "Guy's book captures the importance - and the art - of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential." -Sir Richard Branson, Founder of the Virgin Group "Kawasaki provides insights so valuable we all wish we'd had them first." -Robert B. Cialdini, author of Influence: Science and Practice "The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People ." --Michael Gartenberg, research director, Gartner "Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this." -Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business "Guy teaches you how to pull gems from people's hearts and minds and how to become an effective practitioner of life's crucial domains. Clearly, I taught him well." -Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University "You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands." -Robert Scoble, Rackspace videoblogger, "Guy''s book captures the importance - and the art - of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential."- Sir Richard Branson , Founder of the Virgin Group "Kawasaki provides insights so valuable we all wish we''d had them first."- Robert B. Cialdini , author of Influence: Science and Practice "The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People ."- Michael Gartenberg , research director, Gartner "Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this."- Jane Applegate , small-business management expert and author of 201 Great Ideas for Your Small Business "Guy teaches you how to pull gems from people''s hearts and minds and how to become an effective practitioner of life''s crucial domains. Clearly, I taught him well."- Dr. Phil Zimbardo , professor emeritus of psychology, Stanford University "You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands."- Robert Scoble , Rackspace videoblogger, "Guy's book captures the importance - and the art - of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential." -Sir Richard Branson, Founder of the Virgin Group "Kawasaki provides insights so valuable we all wish we'd had them first." -Robert B. Cialdini, author of Influence: Science and Practice "The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People ." --Michael Gartenberg, research director, Gartner "Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this." -Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business "Guy teaches you how to pull gems from people's hearts and minds and how to become an effective practitioner of life's crucial domains. Clearly, I taught him well." -Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University "You feel it when you drive a BMW, touch an Apple iPad, shop in a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands." -Robert Scoble, Rackspace videoblogger, "Fascinating, well-done biography of one of the most extraordinary entrepreneurs of our era." -Steve Forbes "Zack O'Malley Greenburg has become one of the rare reporters to bring dignified coverage of the hip-hop business into the mainstream. Empire State of Mind is a pure product of Greenburg's care and insight, an exploration of hip-hop's most enigmatic mogul, Jay-Z." -Dan Charnas, author of The Big Payback: The History of the Business of Hip- Hop " Empire State Of Mind follows the money and key pieces of the Jay-Z puzzle in this insightful, savvy read. From Jay's humble Bed-Stuy Brooklyn roots as Shawn Carter into street crime and the drug game, to his rocket rise to the heights of hip-hop and the music business as one of entertainments most successful players...this book is like a GPS leading us through the modern urban reality of how Jay-Z's empire was built." -Fred "Fab 5 Freddy" Brathwaite, hip-hop pioneer, artist, and longtime host of Yo! MTV Raps "Lively and often surprising, Empire State Of Mind analyzes one of the greatest assets of the hip-hop generation: the business mind of Jay-Z. In capturing Jay-Z's refuse to lose mentality, Zack O'Malley Greenburg tells an important, instructive American story of our time." -Jeff Chang, author of Can't Stop Won't Stop: A History of the Hip-Hop Generation
Dewey Edition22
Grade FromTwelfth Grade
Dewey Decimal658.8001/9
SynopsisEnchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . . - A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas. - A small cable channel (E ) to win the TV broadcast rights to radio superstar Howard Stern. - A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base. - A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd." Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people. As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us., Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . . * A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas. * A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern. * A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base. * A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd." Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people. As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.
LC Classification NumberHD30.3.K38 2011
