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Write to Sell : The Ultimate Guide to Copywriting by Andy Maslen (2020, Trade Paperback)
Waddle Books (146301)
99% de votos positivos
Precio:
USD24,03
Aproximadamente21,27 EUR
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Estado:
Condition : New New and unused. 2020Third Edition,3rd. Binding : paperback.
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Product Identifiers
PublisherMarshall Cavendish International (Asia) Private The Limited
ISBN-10981486823X
ISBN-139789814868235
eBay Product ID (ePID)10038417816
Product Key Features
Edition3
Book TitleWrite to Sell : the Ultimate Guide to Copywriting
Number of Pages192 Pages
LanguageEnglish
TopicSkills
Publication Year2020
IllustratorYes
GenreBusiness & Economics
AuthorAndy Maslen
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight6.4 Oz
Item Length7.9 in
Item Width5.1 in
Additional Product Features
Intended AudienceTrade
Dewey Edition23
Dewey Decimal659.132
SynopsisHow do you persuade someone to buy from you just by writing to them? What does effective copywriting look like - and sound like? Write to Sell has the answers!Read this book and you'll learn:* The confidence and skills to write better copy* New ways to gain readers' attention, respect and trust* Hints and tips on turning selling skills into copywriting skills* Simple techniques to improve the readability of your copy* The impact of design and layout on copywriting* The meaning of good written English - the rules you must follow, the rules you can safely ignore"If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago - and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error."-- Drayton Bird, the godfather of direct marketing, * Learn the practice - not just the theory - of great copywriting* Checklists, exercises and mnemonics give you all the tools you need* Case notes and concrete examples show you what works in real life, How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like - and sound like? Write to Sell has the answers Read this book and you'll learn: - The confidence and skills to write better copy- New ways to gain readers' attention, respect and trust- Hints and tips on turning selling skills into copywriting skills- Simple techniques to improve the readability of your copy- The impact of design and layout on copywriting- The meaning of good written English - the rules you must follow, the rules you can safely ignore "If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago - and it took me far too long Had I read this book, it would have saved me years of trial and, for the most part, error."-- Drayton Bird, the godfather of direct marketing
