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New:Marketing of HighTechnology Products and Innovations by Mohr 3RD INTL ED
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Ubicado en: Greenville, South Carolina, Estados Unidos
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N.º de artículo de eBay:405924027740
Características del artículo
- Estado
- Cover-Design :
- May Differ from Original Picture shown here
- Contents :
- SAME as in US edition
- International ISBN
- 9789332536623
- Format:
- Paperback
- Shipping :
- SELECT Expedited for FAST 3 to 4 days delivery
- Product-Type:
- INTERNATIONAL EDITION ++
- Product Type
- Textbook
- Packaging :
- Shrinkwrapped - Box Packed
- Publisher :
- Item Specifics of IE Book, see Description below
- Printed In :
- Black & White
- Edition :
- 3
- Returns :
- 30 Days
- ISBN
- 9780136049968
Acerca de este producto
Product Identifiers
Publisher
Pearson Education
ISBN-10
0136049966
ISBN-13
9780136049968
eBay Product ID (ePID)
102916809
Product Key Features
Number of Pages
576 Pages
Language
English
Publication Name
Marketing of High-Technology Products and Innovations
Publication Year
2009
Subject
Marketing / General, Technical & Manufacturing Industries & Trades
Type
Textbook
Subject Area
Technology & Engineering, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
39.5 Oz
Item Length
10 in
Item Width
8 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
LCCN
2008-053012
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
620/.0068/8
Table Of Content
CHAPTER 1 Introduction to World of High Technology Marketing CHAPTER 2 Strategic Market Planning in High-Tech Firms CHAPTER 3 Culture and Climate Considerations for High-Tech Companies CHAPTER 4 Market Orientation and Cross-functional (Marketing/R&D) Interaction CHAPTER 5 Partnerships/Alliances and Customer Relationship Marketing CHAPTER 6 Marketing Research in High-Tech Markets CHAPTER 7 Understanding High-Tech Customers CHAPTER 8 Technology and Product Management CHAPTER 9 Distribution Channels and Supply Chain Management in High-Tech Markets CHAPTER 10 Pricing Considerations in High-Tech Markets CHAPTER 11 Marketing Communication Tools for High-Tech Markets CHAPTER 12 Strategic Considerations in Marketing Communications CHAPTER 13 Strategic Considerations for the Triple Bottom Line in High-Tech Companies END-OF-BOOK CASES Is there more to Skype than hype? The Future of TiVo? Charting a New Course for Xerox: Strategic Marketing Planning Environmental Systems Research Institute (ESRI) Vision of the Future: Airbus 380 or Boeing 787 Dreamliner? Goomzee Mobile Marketing SELCO - India: Lighting the Base of the Pyramid Detailed TOC CHAPTER 1 Introduction to World of High Technology Marketing The Lexicon of Marketing Strategic Functional Tactical Defining High Technology Government-based Classifications Common Characteristics of High-Tech Environments: Implications for Marketing Strategy Types of Innovations The Contingency Model for High-Tech Marketing Framework for High-Technology Marketing Decisions SUMMARY APPENDIX A High Technology Industry Classification APPENDIX B Outline for a Marketing Plan CHAPTER 2 Strategic Market Planning in High-Tech Firms Competitive Advantage: The Objective of Marketing Strategy Resources and Competencies Tests of Competitive Advantage for Value, Rareness, and Difficulty of Imitation Key Strategy Decisions Strategy Types A Cautionary Note Strategy Creation: Approaches and Structures Marketing Performance Measurement Summary Appendix Funding and Resource Considerations for Small High-tech Start-ups Funding a High-tech Start-up Other Resources CHAPTER 3 Culture and Climate Considerations for High-Tech Companies Facilitators of a Culture of Innovativeness Top Management Attention Creative Destruction Managers'' Willingness to Cannibalize Product Champions Skunk Works Learning Orientation Unlearning Expeditionary Marketing Risk Tolerance Compensation for Innovation Obstacles to Obtaining a Culture of Innovativeness Core Rigidities The Innovator''s Dilemma Summary CHAPTER 4 Market Orientation and Cross-functional (Marketing/R&D) Interaction What It Means To Be Market Oriented The Effect of Market Orientation on Company Performance Dimensions of a Market Orientation Becoming Market Oriented: Facilitating Conditions Cross-Functional Interaction: New Product Development Teams and Marketing-R&D Interaction Cross-Functional Teamwork in Product Development R&D-Marketing Interaction Summary Appendix: What it Takes to Become Customer Focused CHAPTER 5 Partnerships/Alliances and Customer Relationship Marketing Partnerships and Strategic Alliances Types of Partnerships Reasons for Partnering Risks of Partnering Factors Contributing to Partnership Success Outsourcing: High Risks/High Opportunity Vertical Partnerships More Outsourcing Terminology &n
Synopsis
For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices., For undergraduate and graduate courses on marketing high-tech products. Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. ", For undergraduate and graduate courses on marketing high-tech products. Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
LC Classification Number
HC79.H53
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