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All about Them: Grow Your Business by Focusing on Others by Bruce Turkel: New

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Ubicado en: Sparks, Nevada, Estados Unidos
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N.º de artículo de eBay:404681913243
Última actualización el 02 jul 2025 18:19:49 H.EspVer todas las actualizacionesVer todas las actualizaciones

Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
Publication Date
2016-09-06
Pages
312
ISBN
9780738219202

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Product Identifiers

Publisher
Grand Central Publishing
ISBN-10
0738219207
ISBN-13
9780738219202
eBay Product ID (ePID)
219227478

Product Key Features

Book Title
All about Them : Grow Your Business by Focusing on Others
Number of Pages
312 Pages
Language
English
Publication Year
2016
Topic
Customer Relations, Personal Success, Personal Growth / Success
Genre
Self-Help, Business & Economics
Author
Bruce Turkel
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
15.1 Oz
Item Length
8.5 in
Item Width
5.9 in

Additional Product Features

Intended Audience
Trade
LCCN
2016-029968
Reviews
Jim Pawlak's "Biz Books" column, 8/21/16 "Turkel identifies the dynamics of today's consumer...He speaks to the emotional part of the buying experience."
Dewey Edition
23
Dewey Decimal
658.812
Synopsis
The best companies and most successful salespeople live by a three-word mantra--"all about them"--because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story- selling ); brand authenticity and transparency; and more., The best companies and most successful salespeople live by a three-word mantra-"all about them"-because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture the power of storytelling (and story- selling ) brand authenticity and transparency and more.
LC Classification Number
HF5415.5

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