The Ultimate Question 2.0 : How Net Promoter Companies Thrive in a Customer-Dri…

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N.º de artículo de eBay:402198416106
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Características del artículo

Estado
Como nuevo: Libro en perfecto estado y poco leído. La tapa no tiene desperfectos y si procede, con ...
ISBN
9781422173350

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Product Information

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: 'Would you recommend us to a friend?' By asking customers this question, you generate a vital metric: your Net Promoter Score. In the five years since the book was published, Net Promoter has transformed companies large and small, across industries and sectors. Far more than a metric, it constitutes a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results.

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
1422173356
ISBN-13
9781422173350
eBay Product ID (ePID)
102911276

Product Key Features

Book Title
Ultimate Question 2. 0 : How Net Promoter Companies Thrive in a Customer-Driven World
Number of Pages
304 Pages
Language
English
Topic
Leadership, Personal Success, Customer Relations, Motivational, Management
Publication Year
2011
Illustrator
Yes
Genre
Business & Economics
Author
Fred Reichheld
Format
Hardcover

Dimensions

Item Height
0.1 in
Item Weight
18.5 Oz
Item Length
9.2 in
Item Width
6.1 in

Additional Product Features

Intended Audience
Trade
Reviews
This year, Reichheld, who is a fellow at Bain & Company as well as the founder of its loyalty practice, and Rob Markey, head of the company's global strategy and marketing practice, published The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World , an updated and expanded version of The Ultimate Question . The original lit the spark for the Net Promoter fire in 2006." — CRM magazine wonderful new book" -- FORBES.com A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company." -- 800 CEO READ, "This year, Reichheld, who is a fellow at Bain & Company as well as the founder of its loyalty practice, and Rob Markey, head of the company's global strategy and marketing practice, published The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World , an updated and expanded version of The Ultimate Question . The original lit the spark for the Net Promoter fire in 2006." -- CRM magazine "wonderful new book" - FORBES.com "A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company." - 800 CEO READ, This year, Reichheld, who is a fellow at Bain & Company as well as the founder of its loyalty practice, and Rob Markey, head of the company's global strategy and marketing practice, published The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World , an updated and expanded version of The Ultimate Question . The original lit the spark for the Net Promoter fire in 2006." — CRM magazine wonderful new book" – FORBES.com A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company." – 800 CEO READ, wonderful new book" – FORBES.com A variety of companies have started using this: Charles Schwab, Apple, Progressive, Virgin Media, and more. Check out the book and see how to use it for your company." – 800 CEO READ
As Told to
Markey, Rob
Lccn
2011-013248
Lc Classification Number
Hf5415.5.R439 2011

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Natures Sister

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As a Caribbean native - Nature is really what makes me "tick" or I should say my Unconditional love for Nature is what keeps me whole. Hence the reason behind the name "Natures Sister"With you ...
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