Multimedia Learning

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Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
subject_code
JMR
target_audience
College/University
is_adult_product
false
edition_number
3
binding
paperback
edition
3
series_number
9
MPN
1316638081-localization
batteries_required
false
manufacturer
Cambridge University Press
Brand
Cambridge University Press
number_of_items
1
pages
452
genre
PSYCHOLOGY
part_number
1316638081-localization
publication_date
2020-07-09T00:00:01Z
unspsc_code
55101500
batteries_included
false
ISBN
9781316638088
Categoría

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Product Identifiers

Publisher
Cambridge University Press
ISBN-10
1316638081
ISBN-13
9781316638088
eBay Product ID (ePID)
7050103619

Product Key Features

Number of Pages
450 Pages
Language
English
Publication Name
Multimedia Learning
Subject
General, Interactive & Multimedia
Publication Year
2020
Features
Revised
Type
Textbook
Author
Richard Mayer
Subject Area
Computers, Psychology
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
35 Oz
Item Length
9.6 in
Item Width
7.4 in

Additional Product Features

Edition Number
3
Intended Audience
College Audience
Dewey Edition
23
Reviews
'Richard E. Mayer's Multimedia Learning has influenced generations of students worldwide. Written in his signature accessible style, this updated third edition provides a state-of-the-art overview on current knowledge of how (not) to design multimedia learning materials. It will be an invaluable resource for students, educators, and researchers alike.' Tamara van Gog, Professor of Educational Sciences, Utrecht University, The Netherlands
Illustrated
Yes
Dewey Decimal
371.33467
Edition Description
Revised edition
Table Of Content
Part I. Introduction to Multimedia Learning: 1. The promise of multimedia learning; 2. The science of learning: determining how multimedia works; 3. The science of instruction: determining what works in multimedia learning; 4. The science assessment: determining what is learned; 5. Multimedia principle; Part II. Principles for Reducing Extraneous Processing in Multimedia Learning: 6. Coherence principle; 7. Signaling principle; 8. Redundancy principle; 9. Spatial contiguity principle; 10. Temporal contiguity principle; Part III. Principles for Managing Essential Processing in Multimedia Learning: 11. Segmenting principle; 12. Pre-training principle; 13. Modality principle; Part IV. Principles for Fostering Generative Processing in Multimedia Learning: 14. Personalization principle; 15. Voice principle; 16. Image principle; 17. Embodiment principle; 18. Immersion principle; 19. Generative activity principle; Part V. Conclusion: 20. Principles of multimedia design.
Synopsis
This textbook examines the scientific underpinnings of multimedia learning and is well-suited to graduate and undergraduate courses in psychology, education, computer science, communication, instructional design, and game design. It lays out a cognitive theory of multimedia instruction and principles for designing effective multimedia messages., Advances in computer graphic technologies have inspired new efforts to understand the potential of multimedia instruction as a means of promoting human learning. In Multimedia Learning, Third Edition, Richard E. Mayer takes an evidence-based approach to improving education using well-designed multimedia instruction. He reviews 15 principles of multimedia instructional design that are based on more than 200 experimental research studies and grounded in a cognitive theory of how people learn from words and graphics. The result is the latest instalment of what Mayer calls the Cognitive Theory of Multimedia Learning, a theory introduced in previous editions of Multimedia Learning and in The Cambridge Handbook of Multimedia Learning, Second Edition. This edition provides an up-to-date and systematic summary of research studies on multimedia learning, supplemented with complementary evidence from around the globe. It is well-suited to graduate and undergraduate courses in psychology, education, computer science, communication, instructional design, and game design.
LC Classification Number
LB1028.55

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