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Launching New Ventures: An Entrepreneuria
USD20,00
Aproximadamente17,29 EUR
Estado:
“Very Good. Hardcover edition, clean pages, solid binding, minimal shelf wear.”
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Recogida local gratis en Brooklyn, New York, Estados Unidos. 
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USD5,97 (aprox. 5,16 EUR) USPS Media MailTM. 
Ubicado en: Brooklyn, New York, Estados Unidos
Entrega:
Entrega prevista entre el mié. 5 nov. y el jue. 13 nov. a 94104
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 N.º de artículo de eBay:397070485077
 Características del artículo
- Estado
- En muy buen estado
- Notas del vendedor
- “Very Good. Hardcover edition, clean pages, solid binding, minimal shelf wear.”
- Series
- 6th Edition
- ISBN
- 9780538481793
Acerca de este producto
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
053848179X
ISBN-13
9780538481793
eBay Product ID (ePID)
3038661278
Product Key Features
Number of Pages
608 Pages
Language
English
Publication Name
Launching New Ventures : an Entrepreneurial Approach
Publication Year
2011
Subject
New Business Enterprises, Management, Small Business, Strategic Planning
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
37.7 Oz
Item Length
9.2 in
Item Width
7.2 in
Additional Product Features
Edition Number
6
Intended Audience
College Audience
LCCN
2011-921726
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.1141
Table Of Content
Part I: ENTREPRENEURIAL OPPORTUNITY.1. Understanding Entrepreneurship.2. Preparing for the Entrepreneurial Journey.3. Recognizing and Shaping an Opportunity.4. Developing and Testing a Business Model.Part II: FEASIBILITY ANALYSIS.5. Analyzing the Industry and Market.6. Analyzing Product/Service Design and Protection.7. Building the Founding Team.8. Calculating Startup Capital Requirements.Part III: BUSINESS DESIGN.9. Proof of Concept: A New Approach to Business Plans.10. Choosing the Legal Form of Organization.11. Incorporating Ethics and Social Responsibility into the Business.12. Designing an Entrepreneurial Organization.13. Planning Startup Operations.14. Developing a Startup Marketing Plan.15. Funding a Startup Venture.Part IV: PLANNING FOR GROWTH AND CHANGE.16. Funding a Rapidly Growing Venture.17. Planning for Growth.18. Planning for Change.Case Studies.Appendix: Feasibility Analysis.Notes.Index.
Synopsis
LAUNCHING NEW VENTURES provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan. The sixth edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from successful entrepreneurs and the author herself. Part One introduces the foundations of entrepreneurship and entrepreneurial opportunity that are important to understanding the decisions that entrepreneurs make, the environment in which they make those decisions, and the tasks they must undertake before launching a new company. Part Two addresses the heart of entrepreneurial activity--the testing of a new business concept through feasibility analysis. Part Three focuses on strategy and drafting the business plan. Part Four looks at planning for growth and change in the new organization.
LC Classification Number
HD62.5.A46 2012
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