Winning the Global Game: A Strategy for Linking People and Profits by Jeffrey Ro

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Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
ISBN-13
9781416576761
Type
NA
Publication Name
NA
ISBN
9781416576761

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Product Identifiers

Publisher
Free Press
ISBN-10
1416576762
ISBN-13
9781416576761
eBay Product ID (ePID)
63353753

Product Key Features

Book Title
Winning the Global Game : a Strategy for Linking People and Profits
Number of Pages
272 Pages
Language
English
Topic
Industries / General, Future Studies, Management Science, International / General, Forecasting
Publication Year
2007
Genre
Social Science, Business & Economics
Author
Jeffrey Rosensweig
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
12 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Reviews
Erik VonkChief Executive Officer, Randstad Staffing ServicesA crystal-clear guide for aspiring leaders of the 21st century. Rosensweig's book should serve as a roadmap and be put into practice., Peter D. BellPresident of CAREA vision for a truly global economy that is at once practical, moral, and hopeful., Major General Perry SmithUSAF Retired, CNN Military AnalystA powerful tool for strategic action. Jeffrey Rosensweig has an amazing grasp of relevant data which will define our future., President Jimmy CarterChairman of the Board of Trustees, The Carter CenterJeff Rosensweig delivers an important message to business leaders: the developing nations of the earth offer enormous opportunities for profit and for doing good., A. Daniel Meiland Chief Executive Officer, Egon Zehnder International A clear and compelling vision of the necessary leadership required to compete and succeed in the emerging global economy. Serious executives and aspiring leaders should read this thoughtful book and consider its implications in preparing for the new millennium., Bernard MarcusChairman of the Board, The Home DepotBusiness leaders are often urged to "think globally" or to "think strategically about the future." Jeffrey Rosensweig helps you do just that in this important book. He communicates with intelligence, clarity, and compassion.
Synopsis
In the 21st century global economy, emerging nations will provide almost half of the potential customers for western goods and services, concludes international business expert Jeffrey A. Rosensweig. Drawing on extensive research, Rosensweig contends that firms with truly global strategies will profit from the untapped resources of emerging markets and at the same time improve the living standards of the world's poor. Dismissing the doomsday scenario that so-called Third World nations will continue to be mired in poverty, he argues persuasively that western executives must break out of the mindset that profitable ventures can only be found within the ?Triad? of the United States, Europe, and Japan. Rosensweig reminds us that American exports to emerging nations have tripled since 1986. He projects that, by the year 2010, the world will contain six great regional economies -- four of them in Asia -- and that three of every eight middle-class consumers will reside in the developing world. In clear, nontechnical language, he explains how executives can identify trends of globalization and apply them to business strategy, particularly to what he calls a ?time-phased? global strategy for synchronizing a firm's investments with the progress of emerging middle classes. Winning the Global Game demonstrates that adopting a global perspective now is a win-win strategy that links people and profits. It will be important reading for all multinational executives and managers in firms which are going global. The chapter on 21st century personal career strategy will appeal particularly to the aspiring global executive.

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