The Essential Brand Book: Over 100 Te..., Ellwood, Iain

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Características del artículo

Estado
En muy buen estado: Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un ...
Title
The Essential Brand Book: Over 100 Techniques To Increase Bran...
Book Title
The Essential Brand Book: Over 100 Techniques To Increase Bran...
ISBN
0749438630
EAN
9780749438630
Binding
Paperback / softback
Date of Publication
2002-08-30
Release Title
The Essential Brand Book: Over 100 Techniques To Increase Bran...
Artist
Ellwood, Iain
Brand
N/A
Colour
N/A
Categoría

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Product Information

""Essential "" -- Marketing magazine ""A must for marketing and business professionals alike."" --Sales Director This fully updated paperback edition of ""The Essential Brand Book"" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies.

Product Identifiers

Publisher
Kogan Page, The Limited
ISBN-10
0749438630
ISBN-13
9780749438630
eBay Product ID (ePID)
86557095

Product Key Features

Number of Pages
336 Pages
Publication Name
Essential Brand Book
Language
English
Publication Year
2002
Subject
Marketing / General, Consumer Guides, Advertising & Promotion
Type
Not Available
Subject Area
Business & Economics, Référence
Author
Iain Ellwood
Format
Trade Paperback

Dimensions

Item Height
1 in
Item Weight
17.3 oz.
Item Length
9.2 in
Item Width
6.1 in

Additional Product Features

Edition Number
2

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Número de IVA: DE 281042328, EL 996857788, ES N8267548I, FR 27823676960, GB 922696893, IT 00185819992
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