Practical Web Analytics for User Experience : How Analytics Can Help You...

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Características del artículo

Estado
En buen estado: Libro que se ha leído pero que está en buen estado. Daños mínimos en la tapa, ...
ISBN
9780124046191
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Product Identifiers

Publisher
Elsevier Science & Technology
ISBN-10
0124046193
ISBN-13
9780124046191
eBay Product ID (ePID)
166633401

Product Key Features

Number of Pages
256 Pages
Publication Name
Practical Web Analytics for User Experience : How Analytics Can Help You Understand Your Users
Language
English
Publication Year
2013
Subject
Internet / General, User Interfaces, Web / Design, Databases / Data Mining, Social Aspects / Human-Computer Interaction
Type
Textbook
Subject Area
Computers
Author
Michael Beasley
Format
Trade Paperback

Dimensions

Item Length
9.2 in
Item Width
7.5 in

Additional Product Features

Intended Audience
Scholarly & Professional
Dewey Edition
23
Reviews
"User experience designer Beasley explains to fellow practitioners how they can add web analytics to their tool kit and have an additional source of data about users."-- Reference & Research Book News, October 2013, ".the book is [a] manual, albeit an excellent constructed manual, for anyone looking to learn about Google Analytics. The book in turn will help you learn how to use Web Analytics data. All in all a good book to have, especially if you are a freelancer looking to expand his/her service portfolio."-- Actual Insights blog, October 26, 2013 "User experience designer Beasley explains to fellow practitioners how they can add web analytics to their tool kit and have an additional source of data about users."-- Reference & Research Book News, October 2013, "...the book is [a] manual, albeit an excellent constructed manual, for anyone looking to learn about Google Analytics... The book in turn will help you learn how to use Web Analytics data... All in all a good book to have, especially if you are a freelancer looking to expand his/her service portfolio."-- Actual Insights blog, October 26, 2013 "User experience designer Beasley explains to fellow practitioners how they can add web analytics to their tool kit and have an additional source of data about users."-- Reference & Research Book News, October 2013
Illustrated
Yes
Dewey Decimal
006.312
Table Of Content
Chapter 1 IntroductionChapter 2 Analysis ProcessChapter 3 How it WorksChapter 4 GoalsChapter 5 Visitor AnalysisChapter 6 Traffic AnalysisChapter 7 How People Use ContentChapter 8 Clickpath AnalysisChapter 9 SegmentationChapter 10 Putting it TogetherChapter 11 TestingChapter 12 Measuring Behavior within PagesChapter 13 AB TestingChapter 14 ProfilesChapter 15 CultureChapter 16 Conclusion
Synopsis
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders, Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.
LC Classification Number
ZA4235

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