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Guide to Managerial Communication: Effective Business Writing and Speaking by Ma

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Características del artículo

Estado
En muy buen estado: Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un ...
Book Title
Guide to Managerial Communication
ISBN-13
9780132971331
Level
Business
ISBN
9780132971331

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Product Identifiers

Publisher
Pearson Education
ISBN-10
013297133X
ISBN-13
9780132971331
eBay Product ID (ePID)
22038265162

Product Key Features

Number of Pages
208 Pages
Publication Name
Guide to Managerial Communication
Language
English
Subject
Business Communication / General, Management
Publication Year
2013
Type
Textbook
Subject Area
Business & Economics
Author
Lynn Hamilton, Mary Munter
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
8.8 Oz
Item Length
7.8 in
Item Width
5.4 in

Additional Product Features

Edition Number
10
Intended Audience
College Audience
LCCN
2012-037974
Dewey Edition
19
Illustrated
Yes
Dewey Decimal
658.4/5
Table Of Content
Brief Contents PART I. COMMUNICATION STRATEGY Communicator Strategy Audience Strategy Message Strategy Channel Choice Strategy Culture Strategy Communication Strategy Checklist Guide to the Guide to Managerial Communication PART II. WRITING: COMPOSING EFFICIENTLY General Composing Techniques Special Composing Challenges PART III. WRITING: MACRO ISSUES Document Design for "High Skim Value" Clear Progression and Linkage Effective Paragraphs and Sections PART IV. WRITING: MICRO ISSUES Editing for Brevity Choosing a Style Writing Checklists PART V. SPEAKING: VERBAL STRUCTURE Tell/Sell Presentations Questions and Answers Consult/Join Meetings Other Speaking Situations PART VI. SPEAKING: VISUAL AIDS Designing the Presentation as a Whole Designing Your Slide Master Designing Each Individual Slide Using Visual Aids PART VII. SPEAKING: NONVERBAL SKILLS Nonverbal Delivery Skills Relaxation Techniques Listening Skills Speaking Checklists APPENDICES Appendix A: Writing Inclusively Appendix B: Writing Correctly: Grammar Appendix C: Writing Correctly: Punctuation Bibliography Index
Synopsis
Directed primarily toward undergraduate or graduate business or communications students, this text also provides practical content to current and aspiring industry professionals. A brief, professional, reader-friendly guide to improving managerial communication. Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context. KEY TOPICS: COMMUNICATION STRATEGY. Communicator Strategy. Audience Strategy. Message Strategy. Channel Choice Strategy. Culture Strategy. WRITING: COMPOSING EFFICIENTLY. General Composing Techniques. Special Composing Challenges. WRITING: MACRO ISSUES. Document Design for "High Skim" Value. Clear Progression and Linkage. Effective Paragraphs and Sections. WRITING: MICRO ISSUES. Editing for Brevity. Choosing a Style. SPEAKING: VERBAL STRUCTURE. Tell/Sell Presentations. Questions and Answers. Consult/Join Meetings. Other Speaking Situations. SPEAKING: VISUAL AIDS. Designing the Presentation as a Whole. Designing Your Slide Master. Designing Each Individual Slide. Using Visual Aids. SPEAKING: NONVERBAL SKILLS. Nonverbal Delivery Skills. Relaxation Techniques. Listening Skills., Directed primarily toward undergraduate or graduate business or communications students, this text also provides practical content to current and aspiring industry professionals. A brief, professional, reader-friendly guide to improving managerial communication. Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context., For undergraduate and MBA courses in Management Communication, Writing, and Oral Presentations. Also a useful reference for Executive Seminars/Workshops. A brief, professional, reader-friendly guide to improving managerial communication. Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.
LC Classification Number
HF5718.M86 2014

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