Brand Equity and Advertising : Advertising's Role in Building Strong Brands by Alexander L. Biel and David A. Aaker (1993, Uk-B Format Paperback)

baham_books (2753151)
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GBP 101,32
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Entrega prevista: mar. 16 sep. - vie. 26 sep.
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Author: Alexander L. Biel, David A. Aaker, Alexander Biel ISBN 10: 0805812849. Used-like N : The book pretty much look like a new book. There will be no stains or markings on the book, the cover is clean and crisp, the book will look unread, the only marks there may be are slight bumping marks to the edges of the book where it may have been on a shelf previously.

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Product Identifiers

PublisherTaylor & Francis Group
ISBN-100805812849
ISBN-139780805812848
eBay Product ID (ePID)87029852

Product Key Features

Number of Pages390 Pages
Publication NameBrand Equity and Advertising : Advertising's Role in Building Strong Brands
LanguageEnglish
Publication Year1993
SubjectConsumer Guides, Consumer Behavior, General, Advertising & Promotion
TypeNot Available
AuthorAlexander L. Biel, David A. Aaker
Subject AreaReference, Psychology, Business & Economics
FormatUK-B Format Paperback

Dimensions

Item Height0.7 in
Item Weight18.4 oz.
Item Length6 in
Item Width9 in

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