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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Ti
GBP 3,67
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En muy buen estado
Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un estado excelente. No hay desperfectos visibles en la tapa y se incluye sobrecubierta, si procede, para las tapas duras. Todas las páginas están en perfecto estado, sin arrugas ni roturas y no falta ninguna. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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- ¡Cómpralo ya!Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Ti
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N.º de artículo de eBay:395407486071
Última actualización el 13 jun 2025 00:15:22 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Book Title
- Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Kn
- Language
- english
- ISBN
- 9780273722038
Acerca de este producto
Product Information
Why read Key Marketing Metrics? Because better metrics lead to better decisions, which lead to better outcomes. This book does a superb job of helping marketers, and all executives, understand which metrics to use and how to use them. Erv Shames, former CEO, Kraft Foods As the old adage goes, If you can't measure it, you can't manage it . Measurable performance and accountability have become the keys to marketing success today. Key Marketing Metrics gives you an overview of the most powerful metrics you can use to measure the results of your marketing. It will help you understand the pros, the cons and the nuances of more than 50 of the most important metrics. In this book, four leading researchers and consultants in marketing systematically introduce you to a portfolio, or dashboard , of the most valuable metrics for your business. They show you how to use these metrics to maximise the return on your marketing investment and identify the best new opportunities for profit. WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING
Product Identifiers
Publisher
Pearson Education The Limited
ISBN-13
9780273722038
eBay Product ID (ePID)
90303191
Product Key Features
Number of Pages
368 Pages
Publication Name
Key Marketing Metrics: the 50+ Metrics Every Manager Needs to Know
Subject
Management, Marketing
Publication Year
2008
Type
Textbook
Series
Financial Times Series
Format
Paperback
Dimensions
Item Height
236 mm
Item Weight
692 g
Item Width
158 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Descripción del artículo del vendedor
Información de vendedor profesional
Número de IVA: GB 972432513
CRN: 06809965
Acerca de este vendedor
brit_books_xp
98% de votos positivos•2,1 millones artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (951.261)
- c***m (122)- Votos emitidos por el comprador.Mes pasadoCompra verificadaExcellent service: ordered late on Sunday, good tracking, delivered by Royal Mail on Wednesday. The book was well wrapped , correct description of condition (good). Low price.
- l***l (3099)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaSuper fast delivery ordered late Thursday evening & arrived Monday morning. well packaged & in good condition as described & good value. Very happy, thank you x
- y***y (100)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaItem (2nd hand book) was not in the condition advertised. Was sold as "very good" condition but had signs of water/damp damage. Seller was excellent in handling this though and offered 30% reduction in price which I asked them to inc to 50%. They accepted and I kept the book. Was disappointed overall because was rare opportunity to get this particular book at a good price and what I had hoped would be in a very good condition. Happy to give positive feedback for what is obviously a good sellerThe Generals (Revolution), Simon Scarrow, Used; Very Good Book (#235838750147)
brit_books_xp
98% de votos positivos•2,1 millones artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (951.261)
- c***m (122)- Votos emitidos por el comprador.Mes pasadoCompra verificadaExcellent service: ordered late on Sunday, good tracking, delivered by Royal Mail on Wednesday. The book was well wrapped , correct description of condition (good). Low price.
- l***l (3099)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaSuper fast delivery ordered late Thursday evening & arrived Monday morning. well packaged & in good condition as described & good value. Very happy, thank you x
- y***y (100)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaItem (2nd hand book) was not in the condition advertised. Was sold as "very good" condition but had signs of water/damp damage. Seller was excellent in handling this though and offered 30% reduction in price which I asked them to inc to 50%. They accepted and I kept the book. Was disappointed overall because was rare opportunity to get this particular book at a good price and what I had hoped would be in a very good condition. Happy to give positive feedback for what is obviously a good sellerThe Generals (Revolution), Simon Scarrow, Used; Very Good Book (#235838750147)