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Start-up Marketing Strategies in India - HardBack NEW Ramesh, M. Anil 07/11/2020
GBP 80,24
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- ¡Cómpralo ya!Start-up Marketing Strategies in India - HardBack NEW Ramesh, M. Anil 07/11/2020
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Ubicado en: PR9 8QH SOUTHPORT UK, Reino Unido
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N.º de artículo de eBay:394581195655
Última actualización el 17 abr 2025 10:37:35 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Weight
- 535grams
- Subjects
- Business, Economics & Industry
- Pages
- 264
- Size
- 6.00(w) x 9.00(h) x (d)
- Topic
- Business
- Book Title
- Start-up Marketing Strategies in India
- ISBN
- 9781787567566
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Product Information
Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG). Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.
Product Identifiers
Publisher
Emerald Publishing The Limited
ISBN-13
9781787567566
eBay Product ID (ePID)
16046669405
Product Key Features
Number of Pages
264 Pages
Publication Name
Start-Up Marketing Strategies in India
Language
English
Subject
Marketing, Business
Publication Year
2019
Type
Textbook
Format
Hardcover
Dimensions
Item Height
229 mm
Item Weight
486 g
Item Width
152 mm
Additional Product Features
Editor
Dr Priya Grover, Dr Sabyasachi Dasgupta, Dr M. Anil Ramesh
Country/Region of Manufacture
United Kingdom
Descripción del artículo del vendedor
Información de vendedor profesional
Número de IVA: GB 920245361
CRN: 06386895
Información adicional:
If you are the rights owner or author and have concerns regarding copyrights or intellectual property (IP) rights, please contact us immediately so we can address and resolve them promptly. Thank you.
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- *****- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThe book was new as advertised and well packed. Thank you for that. It did arrive one day after the original delivery dates period advised, but an email from Ebay on the last delivery date informed me it would be delayed . Overall a positive experience.
- *****- Votos emitidos por el comprador.Último añoCompra verificadaThey fully Resolved the error they made by Listing and Sending the wrong Book. The Item listed was the Yellow/Gold Edition, which was what I ordered, but they sent the Blue/Grey = A Super-Disappointing unboxing! Last checked 6Oct'24 it's still Listed! ⭐⭐⭐ Overall: Details, Customer Service:⭐⭐⭐⭐⭐ They responded almost instantly and offered more than one solution - Price:⭐⭐⭐⭐⭐ - Product Description: 0 - Packaging:⭐⭐⭐⭐⭐ (Superb) - Free Postage/Return:⭐⭐⭐⭐⭐ - Dispatch/Delivery: ⭐⭐⭐⭐
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BuyItNowBooks
98,9% de votos positivos•808 mil artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (366.501)
- *****- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThe book was new as advertised and well packed. Thank you for that. It did arrive one day after the original delivery dates period advised, but an email from Ebay on the last delivery date informed me it would be delayed . Overall a positive experience.
- *****- Votos emitidos por el comprador.Último añoCompra verificadaThey fully Resolved the error they made by Listing and Sending the wrong Book. The Item listed was the Yellow/Gold Edition, which was what I ordered, but they sent the Blue/Grey = A Super-Disappointing unboxing! Last checked 6Oct'24 it's still Listed! ⭐⭐⭐ Overall: Details, Customer Service:⭐⭐⭐⭐⭐ They responded almost instantly and offered more than one solution - Price:⭐⭐⭐⭐⭐ - Product Description: 0 - Packaging:⭐⭐⭐⭐⭐ (Superb) - Free Postage/Return:⭐⭐⭐⭐⭐ - Dispatch/Delivery: ⭐⭐⭐⭐
- *****- Votos emitidos por el comprador.Mes pasadoCompra verificadaThe book was delivered very promptly and very safely and securely packaged. Despatch, due delivery and actual delivery times and dates all confirmed by email from seller which was very helpful and very much appreciated. The book itself was in perfect brand new condition as described. A first rate transaction from an excellent seller. Highly recommended. Many thanks!