On Media Violence de W. James Potter-

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On Media Violence By W. James Potter
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“Slight Creasing To Spine and Wear To Edges Of Pages”
Book Title
On Media Violence
ISBN
9780761916390
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Product Information

This definitive examination of this important social topic asks questions such as: How much media violence is there? What are the meanings conveyed in the way violence is portrayed? What effect does it have on viewers? Divided into four parts, the book covers: a review of research on media violence; re-conceptions of exisiting theories of media violence; addresses the need to rethink the methodological tools used to assess media violence; and introduces the concept of Lineation Theory, a perspective for thinking about media violence and a new theoretical approach explaining it.

Product Identifiers

Publisher
Sage Publications Inc
ISBN-10
0761916393
ISBN-13
9780761916390
eBay Product ID (ePID)
95704234

Product Key Features

Number of Pages
312 Pages
Publication Name
On Media Violence
Language
English
Publication Year
1999
Subject
Social Issues, Services & Welfare
Type
Textbook
Subject Area
Language Arts & Disciplines, Social Science
Author
W. James Potter
Format
Paperback

Dimensions

Item Height
0.6 in
Item Weight
16 Oz
Item Length
9 in
Item Width
6 in
Height
228mm
Width
152mm
Weight
422g

Additional Product Features

Date of Publication
15/10/1999
Intended Audience
Scholarly & Professional
Place of Publication
Thousand Oaks
Spine
15mm
Country of Publication
United States
Genre
Social Issues, Services & Welfare
Author Biography
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, journalism, programming, and production. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and books, including the following: Media Effects, The 11 Myths of Media Violence, Becoming a Strategic Thinker: Developing Skills for Success, On Media Violence, Theory of Media Literacy: A Cognitive Approach, and How to Publish Your Communication Research (with Alison Alexander).

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CRN: 03800600

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