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Product Identifiers

PublisherHatherleigh Company, The Limited, T.H.E.

ISBN-101578268249

ISBN-139781578268245

eBay Product ID (ePID)22038586609

Product Key Features

Book TitleInfluencer Code : How to Unlock the Power of Influencer Marketing

Number of Pages400 Pages

LanguageEnglish

Publication Year2020

TopicConsumer Behavior, E-Commerce / Internet Marketing, Marketing / Research

IllustratorYes

GenreBusiness & Economics

AuthorAmanda Russell

FormatHardcover

Dimensions

Item Height0.9 in

Item Weight19.3 Oz

Item Length8.9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

LCCN2021-286616

Dewey Edition23

TitleLeadingThe

Dewey Decimal658.827

Table Of ContentForeword by Jesse Itzler Why We Need This Book INFLUENCER MARKETING 1: Marketing Is Evolving 2: The Biggest Misconceptions About Influence 3: The Four Types Of Influencers STEP ONE: ALWAYS START WITH THE END IN MIND 4: Setting Smart Goals 5: Beyond The Buzz 6: The Roles Influencers Can Play Across Your Business STEP TWO: OBSERVE AND IDENTIFY 7: Influencing Your Customer 8: Measuring An Influencer's Influence 9: Brand Ambassadors 101 STEP THREE: CONNECT 10: Crafting The Irresistible Influencer Opportunity 11: Making The Approach To Your Influencer 12: Defining The Relationship 13: HIIM: High Impact Influence Measurement 14: The Keys To Developing Killer Influencer Marketing Content APPLYING THE PRINCIPLES OF INFLUENCER MARKETING 15: The Code in Action 16: The Code of Tomorrow Final Words

SynopsisWritten by an accomplished entrepreneur and an award-winning YouTube star, The Influencer Code reveals what it means to be a professional influencer and the techniques to be a more effective one. 'Influencer Marketing' is one of the biggest buzz terms of the decade, but it couldn't be more misunderstood. The mission of The Influencer Code is to become the most valuable and trusted go-to resource for all things influencer marketing., The Influencer Code is the essential reference for any company who wants to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you are selling financial services or donuts, reaching today's consumers is more complicated than ever. More and more marketers are reaching out to people who consider themselves "influencers"--those people who have a big (and, more importantly, loyal) audience ready to hear what they have to say about anything. This includes not only celebrities and social media stars, but any channel that has the power to facilitate the desired behavior from the intended audience. But while "Influencer Marketing" is one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is... and how to leverage it to achieve your business goals through a simple yet powerful 3-step code. The future of marketing lies with authentic partnerships between brands and influencers. In The Influencer Code , Russell simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, and how to legally and strategically integrate them into marketing campaigns that achieve specific goals. The Influencer Code is the most valuable and trusted go-to resource for all things influencer marketing--a true guidebook to the future of marketing success., The Influencer Code is the essential reference for any company looking to leverage the power of influencers to elevate their brand and grow their business. From Fortune 500s to local fitness studios, whether you offer financial services or sell donuts, reaching today's consumers is more complicated than ever. More and more, marketers are reaching out to people who style themselves "influencers" those people who have a big--and, more importantly--loyal audience ready to hear what they have to say about anything. Yet despite "influencer marketing" fast becoming one of the biggest buzz terms of the decade, it couldn't be more misunderstood. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code breaks down the biggest myths that brands are getting wrong and shows you how to get it right by defining and showcasing what true influencer marketing is and how to leverage it to achieve your business goals in a simple yet powerful 3-step code. The Influencer Code simplifies the complex world of influencer marketing, covering how to research, evaluate, and employ the right influencers for their markets, as well as how to legally and strategically integrate them into marketing campaigns to achieve specific goals. The future of marketing depends on forming authentic partnerships between brands and influencers. The go-to resource for all things influencer marketing, The Influencer Code is your shortcut to making that future a reality., From Fortune 500s to local fitness studios, the future of marketing lies in forming authentic partnerships. Written by an accomplished entrepreneur, professor, and award-winning YouTube star, The Influencer Code is the essential reference for any company looking to leverage the full power of influence to elevate their brand. The Influencer Code simplifies the complex world of "influencer marketing" and provides groundbreaking insight on how to research, evaluate, and employ the right influencers for your market. A powerful 3-step code process, The Influencer Code, unlocks the vast potential of influencer marketing and how to harness it to achieve your goals. Book jacket.

LC Classification NumberHF5414.R87 2020