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Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
Book Title
Social Media Marketing for Business : Scaling an Integrated Socia
ISBN
9781398603714

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Product Identifiers

Publisher
Kogan Page, The Limited
ISBN-10
1398603716
ISBN-13
9781398603714
eBay Product ID (ePID)
25050366424

Product Key Features

Number of Pages
248 Pages
Language
English
Publication Name
Social Media Marketing for Business : Scaling an Integrated Social Media Strategy Across Your Organization
Publication Year
2022
Subject
E-Commerce / Internet Marketing, Commerce, Strategic Planning
Type
Textbook
Subject Area
Business & Economics
Author
Andrew Jenkins
Format
Hardcover

Dimensions

Item Height
0.1 in
Item Weight
21.8 Oz
Item Length
0.9 in
Item Width
0.6 in

Additional Product Features

Intended Audience
College Audience
LCCN
2021-058696
Dewey Edition
23
Reviews
Use of social media for business has accelerated over the last 5 years in its sophistication. Jenkins explains the process for the beginner and expert alike and sets a new base line that others will now need to reach., A lot of organizations don't place enough value on their social media activities and consequently mess it up. This book will show you how to get it right and use social media marketing to build your brand, strengthen customer relationships and increase sales., Social media is a beast, and this book shows you how to tame it. From governance to ROI, Social Media Marketing for Business provides the operating system for how to make your social media work for you. This permanent desk resource is perfect for the entrepreneur, marketer, or leader working to master social media marketing., Andrew Jenkins is my go-to guy for social media marketing strategy and know-how, and this book is packed with his unique expertise, deep experience and extensive knowledge., This is the ultimate guide to running social in a medium or large organization. Practical, current, and indispensable!, Full of strategic wisdom and practical experience. This is the kind of knowledge you will want to apply in your business right now.
Illustrated
Yes
Dewey Decimal
658.872
Table Of Content
** Chapter - 00: Introduction; ** Chapter - 01: You're in charge of social media, now what?; ** Chapter - 02: The who/what/where of your social media and content audit; ** Chapter - 03: Social media governance and policy development; ** Chapter - 04: Content! Content! Content!; ** Chapter - 05: Training; ** Chapter - 06: Analytics and ROI; ** Chapter - 07: Employee advocacy and personal branding; ** Chapter - 08: In-house or outsource; ** Chapter - 09: Beware bright shiny syndrome; ** Chapter - 10: Your social media operating model; ** Chapter - 11: Giving up control; ** Chapter - 12: Paid social media; ** Chapter - 13: Hashtags; ** Chapter - 14: Humanity; ** Chapter - 15: Bringing it all together;
Synopsis
Maximize the success of your social media marketing by creating a complete strategy that is integrated throughout your organization and built around engaging content and measurable campaigns., Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid. Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.
LC Classification Number
HF5414

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