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Marketing Management by Russell S. Winer (2003, Hardcover)
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Ubicado en: Ashburn, Virginia, Estados Unidos
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Entrega prevista entre el lun. 8 sep. y el vie. 12 sep. a 94104
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Características del artículo
- Estado
- ISBN
- 9780131405479
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Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0131405470
ISBN-13
9780131405479
eBay Product ID (ePID)
2450232
Product Key Features
Number of Pages
512 Pages
Language
English
Publication Name
Marketing Management
Subject
Marketing / General
Publication Year
2003
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
46.2 Oz
Item Length
11.3 in
Item Width
11.1 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2002-037077
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
I. MARKETING PHILOSOPHY AND STRATEGY. 1. Marketing and the Job of the Marketing Manager. 2. Developing a Marketing Strategy. II. ANALYSIS FOR MARKETING DECISIONS. 3. Marketing Research. 4. Analyzing Consumer Behavior. 5. Organizational Buying Behavior. 6. Market Structure and Competitor Analysis. III. MARKETING DECISION MAKING. 7. Product Decisions. 8. New Product Development and Marketing. 9. Integrated Marketing Communications and Advertising Strategy. 10. Managing Channels of Distribution. 11. Managing Direct Channels: Sales Management and Direct Marketing. 12. Pricing. 13. Sales Promotion. 14. Customer Relationship Management. 15. Strategies for Service Markets.
Edition Description
Revised edition
Synopsis
For upper-level undergraduate or MBA "core" courses in Marketing Management. This book is perfect for getting to the core concepts for any Marketing Management course, but particularly fitting for instructors who like to introduce cases and other source material. Unique and central to this book is the Marketing Strategy Framework, which is introduced in chapter two and continues throughout the rest of the book., When making lifetime gifts, or passing on wealth to your heirs, it's easy to overlook the tax consequences. As a result gifts are too often wrapped in an unnecessary tax bill. Also, following several years of rising house prices, inheritance tax can bite deeply into even modest estates. Yet with forward planning, in many cases a tax bill can be reduced or avoided altogether. This guide explains how to plan your giving and shows you how to use tax rules efficiently to ensure that your gift reaches the right person and is not unnecessarily taxed. It includes handy calculators, numerous examples and sections on popular themes such as giving away your home, making gifts to children and grandchildren, and using trusts.
LC Classification Number
HF5415.13.W5476 2003
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Albiruni Books
100% de votos positivos•172 artículos vendidos
Registrado como vendedor particularPor tanto, no se aplican los derechos de los consumidores derivados de las leyes de protección de los consumidores de la UE. La Garantía al cliente de eBay sigue aplicando a la mayoría de compras. Más informaciónMás información
Votos de vendedor (34)
- r***s (12)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaItem arrived quickly and as described. I can’t say much about the seller, as I didn’t need to contact them directly, however that is a good thing and a thumbs up for them.New Arabic Harry Potter and the Half-Blood Prince book هاري بوتر (part 6) (#388292074682)
- i***0 (183)- Votos emitidos por el comprador.Último añoCompra verificadaItem as described. Great price. Super fast shipping. Well packaged. First class A+++ seller.Topology : A First Course by James Munkres (1974, Hardcover) (#387757333770)
- _***5 (15)- Votos emitidos por el comprador.Mes pasadoCompra verificadaVery nice books in new condition and securely packaged. Fast shipping and good value and I know I will enjoy reading them.