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Portfolio Building Activities in Social Media: Exercises in Strategic Communicat
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Características del artículo
- Estado
- ISBN-13
- 9781071828038
- Book Title
- Portfolio Building Activities in Social Media
- ISBN
- 9781071828038
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Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
1071828037
ISBN-13
9781071828038
eBay Product ID (ePID)
16050072035
Product Key Features
Number of Pages
152 Pages
Publication Name
Portfolio Building Activities in Social Media : Exercises in Strategic Communication
Language
English
Publication Year
2021
Subject
Journalism, Commerce
Type
Textbook
Subject Area
Language Arts & Disciplines, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.2 in
Item Weight
9 Oz
Item Length
10 in
Item Width
7 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2021-012620
Dewey Edition
23
Dewey Decimal
659.202854678
Table Of Content
PART I. FOUNDATION FOR CREATING A STRATEGIC MINDSETCHAPTER 1. Introduction to Social Media: An Art and Science Creative Exercise and Self-Awareness AssignmentsCHAPTER 2. Ethical and Legal Fundamentals of Social Media Individual Assignments Group Projects Workshops/ConsultingCHAPTER 3. Personal and Professional Branding for Social Media Individual Assignments Workshop/Consulting ProjectsCHAPTER 4. Diversity and Inclusion in Social Media Individual Assignments Group Projects Workshop/Consulting ProjectsCHAPTER 5. Industry Qualifications and Roles in Social Media Individual Assignments Group ProjectsCHAPTER 6. Research in Social Media: Listening, Monitoring, and Analysis Individual Assignments Group Projects Workshop/Consulting ProjectPART II. UNDERSTANDING SOCIAL MEDIA STRATEGY (CREATIVE AND SCIENTIFIC APPROACHES)CHAPTER 7. Strategic Planning for Social Media Individual Assignments Group ProjectsCHAPTER 8. Influencer Marketing Individual Assignments Group Assignments Workshop/Consulting ProjectsCHAPTER 9. Paid Media Individual Assignments Group Assignments Workshop/Consulting ProjectsCHAPTER 10. Strategic Writing for Social Media Individual Assignments Group Assignments Workshop/Consulting ProjectsCHAPTER 11. Audience Segmentation and Analysis Individual Assignments Group Assignments Workshop/Consulting ProjectsCHAPTER 12. Creating, Managing, and Curating Content: Strategies, Tactics, and Key Messages Individual Assignments Group Projects Workshops/Consulting ProjectsCHAPTER 13. Measurement, Evaluation, Budget, and Calendar Considerations for Social Media Individual Assignments Group Projects Workshop/Consulting ProjectsPART III. APPLICATION AND FUTURE CONSIDERATIONSCHAPTER 14. How Social Media Is Applied: Exploring Different Specializations + Case Studies I Individual Assignments Group Projects Workshop/Consulting ProjectsCHAPTER 15. How Social Media Is Applied: Exploring Different Specializations + Case Studies II Individual Assignments Group ProjectsCHAPTER 16. What Does the Social Media World Have That Is New? Individual Assignments Group Projects Workshop/Consulting Projects
Synopsis
Founded in 1965, SAGE is a leading independent academic and professional publisher of innovative, high-quality content. Known for our commitment to quality and innovation, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students across a broad range of subject areas. Book jacket., Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg's Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development., Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows you how to communicate on social media professionally and strategically by giving you hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, Karen Freberg's exercise guide offers you multiple opportunities to create and build your portfolio of work. Designed to be used with Freberg's Social Media for Strategic Communication , but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development., Shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. Designed to be used with Freberg's Social Media for Strategic Communication.
LC Classification Number
HF5415.1265.F735
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grandeagleretail
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Votos de vendedor (1.065.334)
- c***a (121)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThe seller was very responsive and answered me on a timely matter. The product itself came in its packaging and was new, not used at all. The packaging was not beat up or anything, safely delivered to my mailbox. No mix ups and zero stress with delivery. The price for the product is completely understandable for the product. I really appreciate the seller and I am very happy to have purchased through this seller. Completely trustable!
- m***4 (1612)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaLeaving positive feedback because 1) item was packed well & arrived as described 2) seller did give partial refund when subsequent price dropped below org purchase price. 3) communication was quick However, there was a downside to this transaction -item listed as in-stock but ended up waiting nearly a month for them to get it from their distributer then ship it to me (bought June 29th, arrived around July 21). Auction said 12-15 days. Better clarity would have prevented lot of frustrationStreet Fighter II - Guile (Player 2) Figure - 6 Inch (#365698737394)
- w***i (883)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!Commentary on Aristotle`s Metaphysics by Thomas Aquinas (English) Paperback Book (#365701732160)