Logo Beginnings. Logo Modernism. 45th Ed by Jens Müller (2025, Hardcover)

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By the late 19th century, trademarks began to replace traditional emblems, like coats of arms, as identifying symbols for companies. At first, logos tended to be figurative, but over time they morphed into the abstract marks that we see everywhere today. Yet many iconic brands—like Rolex, BMW, Louis Vuitton, and the New York Yankees—still use logos designed 100 years ago. Bringing together two previous volumes—Logo Beginnings and Logo Modernism—into one compendium, design expert Jens Müller (dubbed “the logo detective” by Wired magazine) has trawled historical trademark archives and design publications to unearth 1000s of logos from as far back as 1870, including many forgotten designs and early versions of today’s brand identifiers.

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Product Identifiers

PublisherTaschen
ISBN-103754401378
ISBN-139783754401378
eBay Product ID (ePID)17083797386

Product Key Features

Book TitleLogo Beginnings. Logo Modernism. 45th Ed
Number of Pages512 Pages
LanguageMultiple Languages
TopicGraphic Arts / Branding & Logo Design
Publication Year2025
IllustratorYes
GenreDesign
AuthorJens Müller
FormatHardcover

Dimensions

Item Height1.3 in
Item Weight40 oz
Item Length8.5 in
Item Width6.1 in

Additional Product Features

Intended AudienceTrade

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