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The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture
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Características del artículo
- Estado
- En buen estado
- Notas del vendedor
- “Used book in good condition. Shows typical wear. Quick shipping. Satisfaction guaranteed!”
- Book Title
- The Sounds of Capitalism: Advertising, Music, and the Conquest o,
- Topic
- Ethnomusicology
- Narrative Type
- Ethnomusicology
- Genre
- N/A
- Intended Audience
- N/A
- ISBN
- 9780226791159
Acerca de este producto
Product Identifiers
Publisher
University of Chicago Press
ISBN-10
0226791157
ISBN-13
9780226791159
eBay Product ID (ePID)
110862835
Product Key Features
Number of Pages
368 Pages
Publication Name
Sounds of Capitalism : Advertising, Music, and the Conquest of Culture
Language
English
Publication Year
2012
Subject
United States / 20th Century, General, Advertising & Promotion
Type
Textbook
Subject Area
Music, Business & Economics, History
Format
Hardcover
Dimensions
Item Height
0.1 in
Item Weight
23.9 Oz
Item Length
0.9 in
Item Width
0.6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2011-041483
Reviews
"As the musicologist Timothy D. Taylor shows in The Sounds of Capitalism , the links between American popular music and advertising are longstanding. While he briefly covers the "prehistory" of the phenomenon in the cries of 13th-century street hawkers recorded in the Montpellier Codex, Taylor's real starting place is radio, which, he argues, is where the marriage between music and advertising was first truly consummated.", "For anyone interested in how music interacts with consumer desire and conceptions of self within consumer society, Taylor's work is essential. It makes a compelling case that all of us interested in discussing music or U.S. culture in the last century must account for advertising as part of the story." , Taylor is to be commended for his organization of the text (which is exhaustively researched and annotated) and accessible writing style, which invite readers into his narrative personably, effortlessly, and enjoyably. His examples ably illustrate his points, and while he competently nods to the scholarly community through his implementation of cultural theory (especially in the last chapter), the clear, jargon-free language in which he has couched his analyses will appeal to a broad audience., For anyone interested in how music interacts with consumer desire and conceptions of self within consumer society, Taylor's work is essential. It makes a compelling case that all of us interested in discussing music or U.S. culture in the last century must account for advertising as part of the story., This strikingly original work skillfully weaves together the author's unmatched knowledge of modern music and perceptive reading of previously untapped sources to reveal how popular music and advertising became mutually dependent industries across a century of change. It will force us to rethink what we know about the popular arts and consumer culture., In The Sounds of Capitalism , Timothy D. Taylor presents a rich and compelling story about music's emergence within the broad fields of US advertising and consumer culture. With great clarity and critical acumen, Taylor charts a complex history of the various ways in which advertisers have relied on music in order to sell consumer goods, employing strategies which, over time, have produced a complex semiotics blurring distinctions between the auditory and the material, between taste in music and desire for purchasable things. Taylor's book is stunning in its exhaustive accounting of a vast, unexplored territory in US cultural history. And as we read through the tale, we gain something even more: a startling realization of how deeply intertwined our musical values and practices of consumption really are. The book promises to become a major text in the history of consumption as it establishes a new foundation in the study of US popular music., Today, in a business where everyone knows everything, Timothy Taylor has written a scrupulously researched, thoroughly enjoyable history of the wild world of advertising music. The Sounds of Capitalism is the engrossing story of how the musical face of America's economy has evolved through the generations; told in the words of those who were there. This is a landmark book., "This strikingly original work skillfully weaves together the author's unmatched knowledge of modern music and perceptive reading of previously untapped sources to reveal how popular music and advertising became mutually dependent industries across a century of change. It will force us to rethink what we know about the popular arts and consumer culture." , Today, in a business where everyone knows everything, Timothy Taylor has written a scrupulously researched, thoroughly enjoyable history of the wild world of advertising music. The Sounds of Capitalism is the engrossing story of how the musical face of America's economy has evolved through the generations; told in the words of those who were there. This is a landmark book., In The Sounds of Capitalism , Timothy D. Taylor presents a rich and compelling story about music's emergence within the broad fields of US advertising and consumer culture. With great clarity and critical acumen, Taylor charts a complex history of the various ways in which advertisers have relied on music in order to sell consumer goods, employing strategies which, over time, have produced a complex semiotics blurring distinctions between the auditory and the material, between taste in music and desire for purchasable things. Taylor's book is stunning in its exhaustive accounting of a vast, unexplored territory in US cultural history. And as we read through the tale, we gain something even more: a startling realization of how deeply intertwined our musical values and practices of consumption really are. The book promises to become a major text in the history of consumption as it establishes a new foundation in the study of US popular music., Timothy D. Taylor's unique contribution is his application of the historical approach to his subject, tracing, through extensive interviews and archival research, the evolution of music in American advertising from the early days of radio to the present. In doing so, he offers both a thorough and detail-rich history of this increasingly ubiquitous part of American life, and a broader meditation on the politics of sound in contemporary culture., "Today, in a business where everyone knows everything, Timothy Taylor has written a scrupulously researched, thoroughly enjoyable history of the wild world of advertising music. The Sounds of Capitalism is the engrossing story of how the musical face of America's economy has evolved through the generations; told in the words of those who were there. This is a landmark book."--Steve Karmen, "King of The Jingle", "This strikingly original work skillfully weaves together the author's unmatched knowledge of modern music and perceptive reading of previously untapped sources to reveal how popular music and advertising became mutually-dependent industries across a century of change. It will force us to rethink what we know about the popular arts and consumer culture."
Dewey Edition
23
TitleLeading
The
Illustrated
Yes
Dewey Decimal
306.4/8420973
Table Of Content
List of Illustrations List of Examples Acknowledgments Introduction: Capitalism, Consumption, Commerce, and Music Chapter 1: Music and Advertising in Early Radio Chapter 2: The Classes and the Masses Chapter 3: The Great Depression and the Rise of the Radio Jingle Chapter 4: Music, Mood, and Television: The Discovery and Use of Emotion in Advertising Music Chapter 5: The Industrialization and Standardization of Jingle Production Chapter 6: The Discovery of Youth Chapter 7: Consumption, Corporatization, and Youth in the 1980s Chapter 8: Conquering (the) Culture: The Changing Shape of the Cultural Industries in the 1990s and After Chapter 9: New Capitalism, Creativity, and the New Petite Bourgeoisie Notes References
Synopsis
From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history., From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history. "
LC Classification Number
ML3790.T395 2012
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