Imagen 1 de 1
Galería
Imagen 1 de 1
¿Quieres vender uno?
The Power of the Purse ~ Fara Warner ~ Hardcover ~ Dust Jacket ~ First Printing
USD10,00
Aproximadamente8,57 EUR
o Mejor oferta
Estado:
Como nuevo
Libro en perfecto estado y poco leído. La tapa no tiene desperfectos y si procede, con sobrecubierta para las tapas duras. Incluye todas las páginas sin arrugas ni roturas. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
- ¡Cómpralo ya!The Power of the Purse ~ Fara Warner ~ Hardcover ~ Dust Jacket ~ First Printing
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Recogida:
Recogida local gratis en Colorado Springs, Colorado, Estados Unidos.
Envío:
USD5,47 (aprox. 4,69 EUR) USPS Media MailTM.
Ubicado en: Colorado Springs, Colorado, Estados Unidos
Entrega:
Entrega prevista entre el vie. 15 ago. y el mar. 19 ago. a 94104
Se envía hoy si realizas el pedido en 7 h 55 min
Devoluciones:
30 días para devoluciones. El comprador paga el envío de la devolución..
Pagos:
Compra con confianza
El vendedor asume toda la responsabilidad de este anuncio.
N.º de artículo de eBay:388731280642
Última actualización el 08 ago 2025 17:21:49 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Signed
- No
- Narrative Type
- Nonfiction
- Features
- Dust Jacket
- Country/Region of Manufacture
- United States
- SKU
- 0001
- Edition
- First Edition
- ISBN
- 9780131855199
Acerca de este producto
Product Identifiers
Publisher
Pearson Education
ISBN-10
0131855190
ISBN-13
9780131855199
eBay Product ID (ePID)
46871676
Product Key Features
Book Title
Power of the Purse : How Smart Businesses Are Adapting to the World's Most Important Consumers-Women
Number of Pages
240 Pages
Language
English
Topic
Marketing / General, Consumer Behavior
Publication Year
2005
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
15.2 Oz
Item Length
9.1 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2005-926100
TitleLeading
The
Dewey Edition
0
Dewey Decimal
658.8
Table Of Content
Foreword. About the Author. Introduction. 1. From Minority to Majority. McDonald's Discovers the Woman Inside the Mom 2. From Property to Partnerships. How The Home Depot Discovered Power Partners and Do-It-Herselfers 3. From Drudgery to "Swiffering". Procter & Gamble Cleans House 4. Diamonds and Dollars. How Two Industries Shattered the Myth of the White Knight 5. Who's Behind the Viewfinder. How Kodak Embraced Memory Makers 6. Finding the Goddess. Nike's Marathon to Reach Women 7. A Reflection in the Mirror. Avon Makes Its Mark 8. Toppling Barbie. Bratt Predicts the Future 9. How to Put the Power of the Purse to Work in Your Company. Endnotes. Selected Bibliography. Acknowledgments. Index.
Synopsis
Taking behind the scenes at those remarkable companies who have learned how to refocus on women and revealing how they did it, this work presents the case studies giving tips for audience. It talks about McDonald's turn around, Kodak's digital camera business; how P G built Swiffer cultural revolution; and, the diamond industry., Although women drive some 80 percent of all buying decisions, only a few companies have learned to refocus on women and achieve stunning results. Case studies on McDonald's, Kodak, Swiffer, DeBeers', Nike, Home Depot, Levitra, and Cialis are included., Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -- and, in so doing, have achieved truly stunning results. In The Power of the Purse, top journalist Fara Warner takes you behind the scenes at those companies, revealing how they did it -- and how you can, too. Unlike previous books on marketing to women, this one doesn't settle for generalities: it offers in-depth, start-to-finish case studies. Discover how McDonald's turned around its business by recognizing women as full-fledged consumers, not just 'Moms.' Learn how Kodak's digital camera business soared from fourth to first by recognizing women's importance as family 'memory makers'. It's not about 'painting your products pink': it's about transforming the way you think about women. Do that, and you'll create products that sell better to everyone., Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -- and, in so doing, have achieved truly stunning results. In The Power of the Purse, top journalist Fara Warner takes you behind the scenes at those companies, revealing how they did it -- and how you can, too. Unlike previous books on marketing to women, this one doesn't settle for generalities: it offers in-depth, start-to-finish case studies. Discover how McDonald's turned around its business by recognizing women as full-fledged consumers, not just 'Moms.' Learn how Kodak's digital camera business soared from fourth to first by recognizing women's importance as family 'memory makers'. See how P G built Swiffer into a cultural revolution, and how the diamond industry did the same for right-hand rings. Watch Bratz topple Barbie, Torrid create its enormously successful plus-size stores for teenagers, and Avon connect with a radically new generation of women. From Nike to Home Depot, each story is unique -- but in every case, these companies put women at the center of their strategies, and listened intently to what real women consumers were telling them. It's not about 'painting your products pink': it's about transforming the way you think about women. Do that, and you'll create products that sell better to everyone.
LC Classification Number
HF5415
Descripción del artículo del vendedor
Información de vendedor profesional
Acerca de este vendedor
Walden_House_Books
100% de votos positivos•1,5 mil artículos vendidos
Registrado como vendedor profesional
Categorías populares de esta tienda
Votos de vendedor (552)
- 4***5 (93)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThe appearance is excellent, like new and as described, well wrapped. The quality is great for the price. It was received well ahead of the expected delivery date. I will be ordering from this vendor again. ThanksRespuesta de walden_house_books- Votos a los que ha respondido el vendedor walden_house_books.- Votos a los que ha respondido el vendedor walden_house_books.We are delighted by your feedback. Thank you so much, and we look forward to an opportunity to serve you again!$2 Book! ~ *VERY GOOD* ~ American Nightmare ~ Executioner #107 ~ Don Pendleton (#387245290881)
- i***c (185)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaItem as described, carefully packaged, and shipped fast. Great seller.Respuesta de walden_house_books- Votos a los que ha respondido el vendedor walden_house_books.- Votos a los que ha respondido el vendedor walden_house_books.Thank you so much for letting us know! Your feedback delighted us.
- ****i (2081)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaImpeccable packaging. Speedy shipping. Incredible price! Just as described! Thank you!Respuesta de walden_house_books- Votos a los que ha respondido el vendedor walden_house_books.- Votos a los que ha respondido el vendedor walden_house_books.Thank you! We love that you are delighted. :)
Walden_House_Books
100% de votos positivos•1,5 mil artículos vendidos
Registrado como vendedor profesional
Categorías populares de esta tienda
Votos de vendedor (552)
- 4***5 (93)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThe appearance is excellent, like new and as described, well wrapped. The quality is great for the price. It was received well ahead of the expected delivery date. I will be ordering from this vendor again. ThanksRespuesta de walden_house_books- Votos a los que ha respondido el vendedor walden_house_books.- Votos a los que ha respondido el vendedor walden_house_books.We are delighted by your feedback. Thank you so much, and we look forward to an opportunity to serve you again!$2 Book! ~ *VERY GOOD* ~ American Nightmare ~ Executioner #107 ~ Don Pendleton (#387245290881)
- i***c (185)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaItem as described, carefully packaged, and shipped fast. Great seller.Respuesta de walden_house_books- Votos a los que ha respondido el vendedor walden_house_books.- Votos a los que ha respondido el vendedor walden_house_books.Thank you so much for letting us know! Your feedback delighted us.
- ****i (2081)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaImpeccable packaging. Speedy shipping. Incredible price! Just as described! Thank you!Respuesta de walden_house_books- Votos a los que ha respondido el vendedor walden_house_books.- Votos a los que ha respondido el vendedor walden_house_books.Thank you! We love that you are delighted. :)