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Foundations of Marketing, Paperback by Pride, William M.; Ferrell, O. C., Bra...
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Ubicado en: Russellville, Arkansas, Estados Unidos
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Entrega prevista entre el vie. 22 ago. y el jue. 28 ago.
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N.º de artículo de eBay:388723034098
Características del artículo
- Estado
- Book Title
- Foundations of Marketing
- ISBN
- 9781305405769
Acerca de este producto
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
1305405765
ISBN-13
9781305405769
eBay Product ID (ePID)
219671102
Product Key Features
Number of Pages
544 Pages
Language
English
Publication Name
Foundations of Marketing
Publication Year
2016
Subject
Marketing / General, General
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Series
Mindtap Course List Ser.
Format
Trade Paperback
Dimensions
Item Height
10.8 in
Item Weight
40.8 Oz
Item Length
0.9 in
Item Width
8.5 in
Additional Product Features
Edition Number
7
Intended Audience
College Audience
LCCN
2015-944168
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8
Edition Description
Revised edition
Table Of Content
PART I: STRATEGIC MARKETING AND ITS ENVIRONMENT.1. Customer-Driven Strategic Marketing.2. Planning, Implementing, and Evaluating Marketing Strategies.3. The Marketing Environment, Social Responsibility, and Ethics.PART II: MARKETING RESEARCH AND TARGET MARKETS.4. Marketing Research and Information Systems.5. Target Market Segmentation and Evaluation.PART III: CUSTOMER BEHAVIOR AND E-MARKETING.6. Consumer Buying Behavior.7. Business Markets and Buying Behavior.8. Reaching Global Markets.9. Digital Marketing and Social Networking.PART IV: PRODUCT AND PRICE DECISIONS.10. Product, Branding, and Packing Concepts.11. Developing and Managing Goods and Services12. Pricing Concepts and Management.13. Marketing Channels and Supply-Chain Management.14. Retailing, Direct Marketing, and Wholesaling.PART V: PROMOTION DECISIONS.15. Integrated Marketing Communications.16. Advertising and Public Relations.17. Personal Selling and Sales Promotion.Online Appendices.Financial Analysis in Marketing.Sample Marketing Plan.Careers in Marketing.
Synopsis
Discover the essentials in today's marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that's popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.
LC Classification Number
HF5415.P6584 2017
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