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Competitive Strategy : Techniques for Analyzing Industries and Competitors, Port

The Cotswold Library
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Características del artículo

Estado
En buen estado: Libro que se ha leído pero que está en buen estado. Daños mínimos en la tapa, ...
Author
Porter, Michael E.
EAN
9780029253601
ISBN
0029253608
Publication Name
Competitive Strategy : Techniques for Analyzing Industries and Co
Book Title
Competitive Strategy : Techniques for Analyzing Industries and Co
Language
English
Format
Hardcover

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Product Information

Michael Porter's Competitive Strategy addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for undestanding a business and the behaviour of its competitors. Step-by-step, Porter provides the techniques and tools managers need to successfully conduct an industry and competitor analysis. Beginning with a comprehensive set of tools and techniques for analyzing any industry and any array of competitors, the book moves on to examine competitive strategies for fragmented industries, emerging industries, maturing industries, declining industries and global industries. The final section of the book provides analytical techniques for making the important strategic decisions that confront firms - vertical integration, major capacity expansion, divestment and entry into new businesses. This book is designed to enable managers to anticipate and prepare for - rather than simply react to - sudden competitor moves, new entries into their business, and shifts in industry structure, as well as to take forceful positive action to improve a company's position through tested competitive strategies.

Product Identifiers

Publisher
Simon & Schuster
ISBN-13
9780029253601
eBay Product ID (ePID)
88022724

Product Key Features

Number of Pages
398 Pages
Language
English
Publication Name
Competitive Strategy: Techniques for Analyzing Industries and Competitors
Publication Year
1980
Subject
Business
Type
Textbook
Author
Michael E. Porter
Format
Hardcover

Dimensions

Item Height
240 mm
Item Weight
724 g
Item Width
160 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Michael E. Porter

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Certifico que todas mis actividades de venta cumplirán todas las leyes y reglamentos de la UE.
Número de IVA: GB 242692990
Remito facturas con el IVA desglosado aparte.
CRN: 10155216
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The Cotswold Library

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