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The Rookie's Guide to Media Sales by Daniel Walsh Paperback Book
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Ubicado en: Fairfield, Ohio, Estados Unidos
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Entrega prevista entre el vie. 26 sep. y el jue. 2 oct. a 94104
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N.º de artículo de eBay:388487612815
Última actualización el 17 sep 2025 06:42:39 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- ISBN-13
- 9781793560254
- Book Title
- The Rookie's Guide to Media Sales
- ISBN
- 9781793560254
Acerca de este producto
Product Identifiers
Publisher
Cognella, Inc.
ISBN-10
1793560250
ISBN-13
9781793560254
eBay Product ID (ePID)
20065562775
Product Key Features
Number of Pages
400 Pages
Language
English
Publication Name
Rookie's Guide to Media Sales
Subject
Media Studies
Publication Year
2023
Type
Textbook
Subject Area
Social Science
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
23.5 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Edition Number
1
Intended Audience
Scholarly & Professional
TitleLeading
The
Synopsis
Utilizing the National Collegiate Sales Competition rubric as a framework, The Rookie's Guide to Media Sales equips students with the foundational knowledge they need to become effective salespeople within the field of media and advertising. Opening chapters underscore the importance of relationship-building and effective communication in sales, describe different types of sales, provide an overview of the media environment, and review specific types of media, including newspapers, magazines, radio, television, and more. Additional chapters introduce readers to the sales cycle, offer strategies for networking, and discuss prospecting and qualifying. Students learn how to craft various types of sales communications, how to approach media research, how to conduct a sales meeting, and how to hone their skills in persuasion and reasoning. Chapters address how to approach a client during a sales meeting, identify their needs, present pitches and solutions, overcome objections, and close a meeting with intention. Students learn about media kits, buyer personalities, quality customer service, the essential elements of a business contract, and ethical situations they may face in the field. Negotiations, international business, the business lunch, nonverbal signals, and the power of promotions are covered. Designed to serve as a complete introductory resource, The Rookie's Guide to Media Sales is an ideal textbook for courses and programs in media advertising., Utilizing the National Collegiate Sales Competition rubric as a framework, The Rookie's Guide to Media Sales equips students with the foundational knowledge they need to become effective salespeople within the field of media and advertising. Opening chapters underscore the importance of relationship-building and effective communication in sales, ......
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- c***a (121)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThe seller was very responsive and answered me on a timely matter. The product itself came in its packaging and was new, not used at all. The packaging was not beat up or anything, safely delivered to my mailbox. No mix ups and zero stress with delivery. The price for the product is completely understandable for the product. I really appreciate the seller and I am very happy to have purchased through this seller. Completely trustable!
- m***4 (1610)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaLeaving positive feedback because 1) item was packed well & arrived as described 2) seller did give partial refund when subsequent price dropped below org purchase price. 3) communication was quick However, there was a downside to this transaction -item listed as in-stock but ended up waiting nearly a month for them to get it from their distributer then ship it to me (bought June 29th, arrived around July 21). Auction said 12-15 days. Better clarity would have prevented lot of frustration
- w***i (880)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!
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grandeagleretail
98,4% de votos positivos•2,8 millones artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (1.061.382)
- c***a (121)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThe seller was very responsive and answered me on a timely matter. The product itself came in its packaging and was new, not used at all. The packaging was not beat up or anything, safely delivered to my mailbox. No mix ups and zero stress with delivery. The price for the product is completely understandable for the product. I really appreciate the seller and I am very happy to have purchased through this seller. Completely trustable!
- m***4 (1610)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaLeaving positive feedback because 1) item was packed well & arrived as described 2) seller did give partial refund when subsequent price dropped below org purchase price. 3) communication was quick However, there was a downside to this transaction -item listed as in-stock but ended up waiting nearly a month for them to get it from their distributer then ship it to me (bought June 29th, arrived around July 21). Auction said 12-15 days. Better clarity would have prevented lot of frustration
- w***i (880)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaAbsolutely Wonderful Seller!! Terrific Item As Described!!! Great Service and Communication!! Shipped In Waterproof Packaging!! I Received Item In About One Week!! Very Pleased With Seller! I Will Buy From This Seller Again!!