Marketing Alternative Investments: a Comprehensive

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N.º de artículo de eBay:388449261529
Última actualización el 16 jul 2025 22:23:33 H.EspVer todas las actualizacionesVer todas las actualizaciones

Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
ISBN
9781264627646

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Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
1264627645
ISBN-13
9781264627646
eBay Product ID (ePID)
13057247906

Product Key Features

Book Title
Marketing Alternative Investments: a Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds
Number of Pages
288 Pages
Language
English
Publication Year
2022
Topic
Marketing / General, Investments & Securities / Portfolio Management, Investments & Securities / Analysis & Trading Strategies, Investments & Securities / General
Illustrator
Yes
Genre
Business & Economics
Author
Hemali Dassani, Nanda Kuppuswamy
Format
Hardcover

Dimensions

Item Weight
17.8 Oz

Additional Product Features

Intended Audience
Trade
LCCN
2022-025939
Dewey Edition
23
Dewey Decimal
332.6
Synopsis
Master the process of effectively marketing alternative investments--a critical but overlooked aspect of ensuring fund success Investment funds with great performance and potential often fail for one simple reason--the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable. The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy. Whether you work in hedge funds, private equity, or are aspiring to be part of one, you'll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign. Marketing Alternative Investments is organized into three sections: Fundamentals--the history, structure, decision process, stakeholders, investment expectations, regulations, and relevant information on major institutional investor groups Fundraising in practice--tools, techniques, issues, regulations, skillsets, and processes required to complete a full marketing cycle from pre-marketing through investor relations Other considerations--key building blocks for a successful franchise in an evolving alternatives landscape, including diversity and technology Effective fundraising and investor relations is key to the growth of alternative investments. This thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments.
LC Classification Number
HG4521.D127 2022

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