Introduction to Media Literacy 9781483379586 by Potter, W. James

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“Used - Like New”
Book Title
Introduction to Media Literacy
ISBN
9781483379586
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Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
1483379582
ISBN-13
9781483379586
eBay Product ID (ePID)
212006033

Product Key Features

Number of Pages
296 Pages
Language
English
Publication Name
Introduction to Media Literacy
Subject
Media Studies, General
Publication Year
2015
Type
Not Available
Author
W. James Potter
Subject Area
Reference, Social Science
Format
Book, Other

Dimensions

Item Height
0.6 in
Item Weight
15 Oz
Item Length
9.2 in
Item Width
7.5 in

Additional Product Features

LCCN
2016-297235
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
302.2/3
Intended Audience
College Audience
Table Of Content
Preface Acknowledgments About the Author CHAPTER 1 Why Increase Media Literacy? Our Message-Saturated Culture Automatic Routines Increasing Media Literacy Key Ideas Further Reading Keeping Up to Date CHAPTER 2 Media Literacy Approach Taking out the Trash: Clearing Away Faulty Ideas About Media Literacy Increasing Media Literacy Key Ideas Further Reading CHAPTER 3 Mass Media Industries: Historical Perspective Pre-Mass Media Development of Mass Media Current Picture Increasing Media Literacy Key Ideas Further Reading Keeping Up to Date CHAPTER 4 Mass Media Industries: The Economic Game The Media Game Media Industries' Strategies Increasing Media Literacy Key Ideas Further Reading Keeping Up to Date CHAPTER 5 Mass Media Audience: Industry Perspective Identifying Opportunities Attracting Audiences Conditioning Audiences Increasing Media Literacy Key Ideas Further Reading CHAPTER 6 Mass Media Audience: Individual Perspective Exposure Is Not the Same as Attention Decisions During Exposures Increasing Media Literacy Key Ideas Further Reading CHAPTER 7 Mass Media Content Message Formulas and Genres Most General Formula: Next-Step Reality Narratives Electronic Games Interactive Message Platforms Increasing Media Literacy Key Ideas Further Reading Keeping Up to Date CHAPTER 8 Mass Media Effects Media Effects Are Constantly Occurring Four Dimensions of Media Effects Factors Influencing Media Effects Increasing Media Literacy Key Ideas Further Reading Keeping Up to Date CHAPTER 9 Springboard Twelve Guidelines Examples of Levels of Literacy Key Ideas Further Reading Keeping Up to Date Introduction to Appendices: Analyzing Media Literacy Issues Appendix A. Analyzing Media Issues: Are Professional Athletes Paid Too Much? Increase in Pay Pay Now Too High Non-Sustainability Ruining the Games Conclusions Further Reading Keeping Up to Date Appendix B. Analyzing Media Issues: Is Media Company Ownership Too Concentrated? Consolidation of Ownership Concentration of Power Reduction of Competition Limitations on Access Change in Content Enriches Few People Conclusions Further Reading Keeping Up to Date Appendix C. Analyzing Media Issues: Is News Objective? Analyzing the Idea of Objectivity Analyzing the Idea of Quality in News Considering Standards for News Conclusions Further Reading Keeping Up to Date Appendix D. Analyzing Media Issues: Is There Too Much Violence in the Media? High Amount of Violence in the Media Some People Are More Vulnerable Than Others Reducing the Amount of Violence Conclusions Further Reading Test Your Knowledge Answers Glossary References Index
Synopsis
Introduction to Media Literacy builds students' media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered - from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence - in a concise format that keeps students focused on improving their media literacy skills as effectively and efficiently as possible., Introduction to Media Literacy builds students' media literacy step-by-step to make them more knowledgeable and engaged producers and consumers of media. In nine streamlined chapters, students learn how the mass media operate and how to use the media in better ways to achieve their own personal goals. All of the essential media topics are covered-from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence-in a concise format that keeps students focused on effectively improving their media literacy skills. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning., Introduction to Media Literacy builds students' media literacy step-by-step to make them more knowledgeable and engaged producers and consumers of media. In nine streamlined chapters, students learn how the mass media operate and how to use the media in better ways to achieve their own personal goals. All of the essential media topics are covered--from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence--in a concise format that keeps students focused on effectively improving their media literacy skills. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
LC Classification Number
P96.M4

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