Advanced Google AdWords

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Última actualización el 19 may 2025 14:48:32 H.EspVer todas las actualizacionesVer todas las actualizaciones

Características del artículo

Estado
Como nuevo: Libro en perfecto estado y poco leído. La tapa no tiene desperfectos y si procede, con ...
Artist
Geddes, Brad
Book Title
Advanced Google AdWords
Title
Advanced Google AdWords
ISBN
9780470500231
Categoría

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Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470500239
ISBN-13
9780470500231
eBay Product ID (ePID)
79626008

Product Key Features

Number of Pages
552 Pages
Language
English
Publication Name
Advanced Google Adwords
Subject
Web / General, E-Commerce / Internet Marketing, Telecommunications
Publication Year
2010
Type
Textbook
Author
Brad Geddes
Subject Area
Computers, Technology & Engineering, Business & Economics
Format
Trade Paperback

Dimensions

Item Height
1.2 in
Item Weight
28.2 Oz
Item Length
9.3 in
Item Width
7.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2010-004721
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
659.14/4
Synopsis
Master Google AdWords and get more out of your campaignsWhat's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results., Master Google AdWords and get more out of your campaigns What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction. Covers the essential and advanced capabilities of Google AdWords Explores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much more Provides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced concepts Goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns Reinforces concepts through fascinating, real-world case studies Includes a $25 Google Adwords Gift Card for new customers If you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it!, Master Google AdWords and get more out of your campaigns What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction. Covers the essential and advanced capabilities of Google AdWords Explores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much more Provides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced concepts Goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns Reinforces concepts through fascinating, real-world case studies Includes a $25 Google Adwords Gift Card for new customers If you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it, Become an AdWords ExpertHone your skills by learning advanced AdWords tips, secrets, and techniqueswww.sybex.com/go/adwordsBid Strategies for Any BudgetLearn profitable techniques that maximize ROI for all your keywords.AdvancedAdWordsBook.comWrite Creative AdsFollow more than 100 example ads to increase your click-through-rate.www.sybex.com/go/adwordsLanding Page OptimizationDesign and test landing pages that result in phone calls and sales.AdvancedAdWordsBook.comKeyword Research TechiquesChoose the correct keywords for each stage of the buying funnel.www.sybex.com/go/adwordsReach New CustomersLearn how to expand your reach by 20x using the content network guide.AdvancedAdWordsBook.comInside: Your Google AdWords gift card worth $25, plus save $50 on an Advanced AdWords for Success Seminar and save up to $100 on Certified Knowledge Training!Optimize Your AdWords Account with Advanced Techniques, Tips, and InsightsDo you want to increase your AdWords ROI and drive more traffic to your site? In this comprehensive guide to AdWords, you will learn expert strategies to create, manage, and tweak AdWords campaigns that improve your bottom line.Discover how to choose and organize keywords based upon user intent and the buying funnelLearn to control exactly when, where, and how your ads are displayedWrite ads that connect with searchers to not only increase traffic, but also increase salesLearn the secrets that make the content network perform for your goalsCreate landing pages that increase conversion ratesGet insight into how quality score is calculated and techniques for improving your quality scoreDelve into different bidding techniques so every keyword becomes profitableMaster testing ad copy and landing pages to determine your profits for every impressionDevelop a schedule-friendly action plan to continuously optimize and expand your AdWords accountNever before has an advertising program existed that has a level playing field for small businesses and international enterprises. Regardless of your AdWords spend or company size, the strategies covered inside this book will help your advertising become more profitable.Praise for Advanced Google AdWordsPaid search expert Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability."-Chris Sherman, Executive Editor, Search Engine LandDo you want to know how to win at paid search? Do you want to become an advanced AdWords user and make your organization successful at using PPC? Then read this book. Brad has compiled into one resource what it would take you a decade to learn yourself."-Joshua Dreller, Vice President, Media Technology and Analytics, Fuor DigitalThe real goal is to connect your business to the right searchers, engage them, and turn them into paying customers. That's what this book will help you do."-Vanessa Fox, author, Marketing In The Age Of Google
LC Classification Number
HF6146.I58G43 2010

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Redux Books

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Redux Book us a used and rare book shop located in Michigan. We carry a wide selection of books. Though we specialize in rare, out of print and antiquarian books, we also have a large and eclectic ...
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