Retailing Principles: Global, Multichannel, & Managerial Viewpoints- 2nd Edition

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Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
Educational Level
Adult & Further Education
Level
Business
ISBN
9781563677427
Categoría

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Product Identifiers

Publisher
Bloomsbury Academic & Professional
ISBN-10
1563677423
ISBN-13
9781563677427
eBay Product ID (ePID)
84557335

Product Key Features

Number of Pages
592 Pages
Publication Name
Retailing Principles Second Edition : Global, Multichannel, and Managerial Viewpoints
Language
English
Subject
Industries / Retailing, Fashion & Accessories
Publication Year
2013
Type
Textbook
Subject Area
Design, Business & Economics
Author
Lynda Rose Poloian
Format
Hardcover

Dimensions

Item Height
1.6 in
Item Weight
81.9 Oz
Item Length
11.1 in
Item Width
8.5 in

Additional Product Features

Edition Number
2
Intended Audience
College Audience
LCCN
2012-937631
Dewey Edition
23
Reviews
This book keeps you abreast of the latest retailing trends. While also giving students the foundations they need to be successful in the retailing marketplace.
Illustrated
Yes
Dewey Decimal
658.87
Table Of Content
The State of the Industry Roots and Rudiments The Retail Environment: Dynamics of Change Strategic Planning: Adapting to Change Customer Behavior Global Retail Profile-Walmart, USA Retail Structures and Multichannel Strategies Brick-and-Mortar Retailing Direct Marketing and Selling Electronic Retailing Global Retailing Global Retail Profile-Retailing in China Store Location and Planning Site Selection Shopping Centers and Malls Store Design and Visual Merchandising Global Retail Profile-Carrefour, France Retail Management Principles of Management Human Resources Management Financial Analysis and Management Merchandising Management Global Retail Profile-H&M, Sweden Marketing the Merchandise Pricing for Profit Planning Retail Promotion Monitoring the Supply Chain Global Retail Profile-Uniqlo, Fast Retailing, Japan Appendix: Retail Career Directions
Synopsis
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: A Global Outlook, Second Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing and issues of sustainability are dominant factors. New to this Edition: . Full-colour illustrations and photographs throughout . Chapter discussing the growth of multichannel retailing . Current information on sustainability as it applies to ecoretailers and ecoconsumers . New unit on retail management principles including two new chapters, What is retailing today? Who are the key players and how do they operate? What will happen tomorrow? Retailing Principles addresses these questions and more. This Second Edition has been thoroughly updated to reflect current trends and conditions, providing students will all the essential information to thrive in the global retail environment., What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global , Multichannel and Managerial Viewpoints , 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
LC Classification Number
HF5429

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