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Strategic Social Media: From Marketing to Social Change
by Mahoney, L. Meghan; Tang, Tang | PB | Good
USD14,00
Aproximadamente11,96 EUR
Estado:
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Más informaciónacerca del estado
En buen estado
Libro que se ha leído pero que está en buen estado. Daños mínimos en la tapa, incluidas rozaduras, pero sin roturas ni agujeros. Es posible que no incluya sobrecubierta para tapas duras. Tapa muy poco desgastada. La mayoría de las páginas están en buen estado con muy pocas arrugas o roturas. El texto subrayado a lápiz es prácticamente inexistente, no hay texto resaltado ni anotaciones en los márgenes. No faltan páginas. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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Gratis Economy Shipping.
Ubicado en: Aurora, Illinois, Estados Unidos
Entrega:
Entrega prevista entre el lun. 15 sep. y el sáb. 20 sep. a 94104
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N.º de artículo de eBay:376488621574
Última actualización el 26 ago 2025 02:23:06 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- En buen estado
- Notas del vendedor
- Binding
- Paperback
- Book Title
- Strategic Social Media
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781118556849
Acerca de este producto
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118556844
ISBN-13
9781118556849
eBay Product ID (ePID)
229411221
Product Key Features
Number of Pages
368 Pages
Publication Name
Strategic Social Media : from Marketing to Social Change
Language
English
Subject
Web / Social Media, E-Commerce / Internet Marketing, Advertising & Promotion
Publication Year
2016
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
21.7 Oz
Item Length
9.6 in
Item Width
7.4 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2017-449035
Dewey Edition
23/eng/20240326
Illustrated
Yes
Dewey Decimal
302.23/1
Synopsis
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals., Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
LC Classification Number
HF5414
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ThriftBooks
98,9% de votos positivos•19,8 millones artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (5.744.531)
Este artículo (1)
Todos los artículos (5.744.531)
- Proceso de votación automática de eBay- Votos emitidos por el comprador.Mes pasadoPedido completado correctamente: con seguimiento y puntual
- v***v (2082)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaAlthough this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
- c***m (432)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaWOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!The Internment of Japanese Americans During World War II (#146005407795)
- 7***j (833)- Votos emitidos por el comprador.Mes pasadoCompra verificadaI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.