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Product Identifiers
PublisherManagement Pocket Books
ISBN-101903776139
ISBN-139781903776131
eBay Product ID (ePID)119816189
Product Key Features
Number of Pages112 Pages
Publication NameStrategy Pocketbook
LanguageEnglish
SubjectStrategic Planning
Publication Year2003
TypeTextbook
AuthorNeil Russell-Jones
Subject AreaBusiness & Economics
SeriesManagement Pocketbooks Ser.
FormatTrade Paperback
Dimensions
Item Length4.3 in
Item Width5.9 in
Additional Product Features
Intended AudienceScholarly & Professional
Dewey Edition21
TitleLeadingThe
IllustratedYes
Dewey Decimal658.4/012
SynopsisA strategy defines which markets a business will operatein and sets out the organisational competencies that willbe needed (and what actions need to be taken to developthem) to enable the business to gain and sustain itscompetitive edge. The Strategy Pocketbook introducesstrategy in clear and concise terms. It sets out thebasics, ......, A strategy defines which markets a business will operate in and sets out the organisational competencies. This book introduces strategy in concise terms and sets out the basics, explaining the language of strategists, the factors that shape and drive strategy, the key steps that lead to the setting and development of a strategy.